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Lee Benson pulled weeds for 25 cents an hour when he was six. By senior year of high school he was living on his own. Forty-six years later he calls himself an overnight success: a nine-figure exit after growing Able Aerospace from two employees to more than 500 across 60 countries.

Today Lee is the CEO of Execute to Win, and this conversation is a masterclass in what execution means. Not grinding. Not hustle. Creating objectively measurable value, and building the environment where every person in the company creates more of it over time.

We cover the 3% rule of strategy versus execution, why job descriptions fail your team, the compensation system that ended salary negotiations at Able (open books plus 22% of pre-tax profit paid monthly), earned decision rights, and the category Lee puts most strategic initiatives in: please do your job.

We also get personal. Kicked out senior year. Credit cards opened in his name. A thousand shows in a rock band. Why the struggle is the point, in business and at home with your kids.

And we close on AI: why the leaders trading their coaches for chatbots are getting amazing answers to the wrong questions.

If you lead a team, this one follows you into Monday morning.

This is the way.

Hanley.

Connect with Lee Benson:

Website: https://etw.com
Dinner Table: https://dinnertable.com
LinkedIn: https://www.linkedin.com/in/lee-j-benson/

Follow Ryan:

Website: https://ryanhanley.com
Instagram: https://instagram.com/ryan_hanley

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The 3% Rule: Why Your Strategy Sessions Die by Monday | Lee Benson