Should We Prospect New Business During the Corona-pocalypse?

Podcast Episode Summary

The main topic of this podcast episode is whether it's the right time to prospect new business during the COVID-19 pandemic. The host, who has recently launched his own insurance agency, Rogue Risk, shares his personal experience and insights on how to navigate the current market.

Key Points:

1. The host emphasizes that it's not the right time to be cold prospecting new commercial business, as people are not receptive to new sales pitches.
2. However, he suggests that personal lines insurance is a different story, as people are more likely to be receptive to help and advice during difficult times.
3. The host shares his own experience of pivoting to personal lines insurance and using marketing automation and CRM systems to generate business.
4. He emphasizes the importance of being a value provider and helping people during difficult times, rather than just trying to make a sale.
5. The host encourages listeners to be proactive and take advantage of the current situation to grow their business and separate themselves from the competition.

Participants:

• The host of the podcast, who is also the founder of Rogue Risk insurance agency.