--:-- Let's look at this next tweet, which I thought was cryptic and also super interesting about the kind of job or career that you might have. You said the Internet has massively broadened the possible space of careers. Most people haven't figured this out yet. The fundamental property of the Internet, more than any other single thing, is it connects every human to each other human on the planet. You can now reach everyone, whether it's by emailing them personally, whether it's by broadcasting to them on Twitter, whether it's by posting something on Facebook that they find, whether it's by putting up a website they come and access. It connects everyone to everyone. So the internet is an inter-networking tool. It connects everybody. That is its superpower. So you want to use that. What that helps you figure out is that the internet means that you can find your audience for your product or your talent and skill, no matter how far away they are. For example, Nenad, who is ill assertive, if he was in his videos pre-internet, how would he get the message out there? It would just be, what would he do? He would run around where he lives in his neighborhood, sharing it to people on a computer or a screen, or he would try to get it played at his local movie theater. It was impossible. It only works because he can put it on the internet. And then how many people in the world are really interested in it or even interested in what we're talking about are really going to absorb it, right? It's going to be a very small subset of humanity. The key is being able to reach them. So what the internet does is allows any niche obsession, which could be just the weirdest thing. It could be like people who collect snakes to like people who like to ride hot air balloons to people who like to sail around the world by themselves. Just one person on a craft or someone who's obsessed with miniature cooking. Like there's this whole Japanese miniature cooking phenomenon. or there's a show about a woman who goes into people's houses and tidies it up, right? So whatever niche obsession you have, the internet allows you to scale. Now, that's not to say that what you build will be the next Facebook or reach billions of users. But if you just want to reach 50,000 passionate people like you, there's an audience out there for you. So the beauty of this is that we have 7 billion human beings on this planet. The combinatorics of human DNA are incredible. Everyone is completely different. You'll never meet any two people who are even vaguely similar to each other that can substitute for each other. It's not like you can say, well, Nivy just left my life so I can have this other person come in and he's just like Nivy and I get the same feelings, the same responses and the same ideas. No, there are no substitutes for people. People are completely unique. So given that each person has different skill sets, different interests, different obsessions, and it's that diversity that becomes a creative superpower. So each person can be creatively superb at their own unique thing. But before, that didn't matter. Because if you were living in a little fishing village in Italy, your fishing village didn't necessarily need your completely unique skill, and you had to conform to just the few jobs that were available. But now today, you can be completely unique. You can go out on the internet, and you can find your audience, and you can build a business and create a product and build wealth and make people happy, just uniquely expressing yourself through the internet. space of careers has been so broadened esports players you know people making millions of dollars playing fortnite people creating videos and uploading them and youtube broadcasters bloggers you know podcasters joe rogan i read true or false i don't know but i read that he's going to make about a hundred million dollars a year on his podcast and he's had two billion downloads even pewdiepie this is a hilarious tweet that i retweeted the other day pewdiepie is the number one trusted name in news this is a kid i think in sweden and he's got three times the distribution of the top cable news networks just on his news channel it's not even on his entertainment channel the internet enables any niche interest as long as you're the best at it to scale out and the great news is because every human is different everyone is the best at something you being themselves another tweet i have that is worth kind of weaving in but didn't go into this tweet storm was a very simple one i like things when i can compress them down because they're easy to remember and easy to have gone to. But that one was escape competition through authenticity. So basically, when you're competing with people, it's because you're copying them. It's because you're trying to do the same thing. But every human is different. Don't copy. I know we're mimetic creatures and Rene Girard has a whole mimesis theory, but it's much easier than that. Don't imitate. Don't copy. Just do your own thing. No one can compete with you on being you. It's that simple. And so the more authentic you are to who you are and what you love to do, the less competition you're going to have. So you can escape competition through authenticity when you realize that no one can compete with you on being you. And normally that would have been useless advice pre-internet, post-internet, you can turn that into a career.
