--:-- Kara Swisher: Not all journalism is the same. Take The Guardian. Our coverage has something unique. Fierce independence. Nobody owns us or tells us what we can and can't say. So we're free to report the whole picture. We connect what's happening in Washington to the rest of the globe. Expose corruption wherever we find it. And give fresh perspective on everything. From wellness and soccer to culture, the climate and more. Read, watch and listen to The Guardian for free at theguardian.com.
--:-- Kara Swisher: Avoiding your unfinished home projects because you're not sure where to start? Thumbtack knows homes, so you don't have to. Don't know the difference between matte paint finish and satin? Or what that clunking sound from your dryer is? With Thumbtack, you don't have to be a home pro. You just have to hire one. You can hire top-rated pros, see price estimates, and read reviews all on the app. Download today.
--:-- Kara Swisher: Hi, everyone. This is Pivot from New York Magazine and the Vox Media Podcast Network. I'm Kara Swisher.
--:-- Scott Galloway: And I'm Scott Galloway.
--:-- Kara Swisher: Scott, what do you call a house that can't host a party?
--:-- Scott Galloway: What do you call a house that can't host a party, Kara?
--:-- Kara Swisher: A Joe Manchin. Anyway, a little humor because he's blown up yet another economic deal for President Biden, although he's not acquitting himself too well by fist bumping with a thug. Murderous thug. But anyway, it's been quite a week. What have you been doing this week?
--:-- Scott Galloway: I'm in Colorado. My sister and my nephew are visiting. We went hiking. Really nice. You know, the great outdoors, which I hate, but it makes for good pictures.
--:-- Kara Swisher: Oh, nice. The dogs are great.
--:-- Scott Galloway: Yeah, dogs and hiking. I had the whole family in town, including Lucky. It was quite a weekend.
--:-- Kara Swisher: Yeah. Wow. In D.C.? Well, not the whole family. My kids, all my kids were home at once. Louis is back. And they all took off to Europe this week to take – it's a long story. But we're all going to Europe on various little things, weddings and things like that. So everyone was home. It was lovely, actually. I actually cooked over Louis. I had a great time.
--:-- Scott Galloway: Nice. I love those boys. They're so good.
--:-- Kara Swisher: Anyway, so we have a lot to talk about. There's a lot going on, but not a lot. There's a lot of economic stuff going on. Today we'll talk about Netflix and Microsoft. Netflix signed with Microsoft. Everyone thought they were going to sign with Google. Details of their unlikely partnership. It's really a good thing for Microsoft. Also, there's a new intrigue in Elon land as ever. We'll speak with author Krista Bilton about her new memoir and her discovery that she was one of more than 30 children of a prolific sperm donor. No, Scott, that wasn't you.
--:-- Kara Swisher: But first, interest rates are going up probably. The Federal Reserve officials signal they'll likely raise rates by 0.75% later this month. They've done that before. People thought there was going to be a full point rise that investors had feared. Meanwhile, the dollar is the strongest it's been in 20 years. It's really kind of a weird recession. A lot, Jamie Dimon was saying, we're not really in a recession. The head of Citibank, Jane Frazier, was saying we are, but consumer spending is up. Consumer sentiment is down. Jobs are up. There's lots of jobs and the labor market's really strong. It's a very strange recession, but most people feel like there's no way out of this without shoving us into one. So what do you think the risks are of this interest rate hike and what's going on with the dollar?
--:-- Scott Galloway: Well, there's just not getting around it. You have to incur some pain to get out of inflation. And the U.S. is actually fairly well positioned on a relative basis because the strength of the dollar, it'll take down the earnings of organizations like Nike and McDonald's that have a lot of overseas operations. But essentially, when the dollar becomes this strong, it's the equivalent of sort of a tax hike on almost every other country in the world.
--:-- Kara Swisher: It is indeed. Because so many nations, the dollar is still the reserve currency. The majority, even if you're not buying American goods, you might be transacting in dollars. So your purchasing power outside of the U.S. is going down. And the dollar, for all the talk about the decline of the U.S., everyone's always, you know, rumors of the decline of American civilization, or at least it's world in the world, have always been exaggerated because it's still the reserve currency.
--:-- Scott Galloway: It is. It's the crypto. We'll talk about that in a second. But that's what crypto is supposed to, like a world currency. But it remains the dollar. It remains it. It's also just a psychological indicator or a consumer sentiment indicator on a global level. And that is when the dollar is strong. The dollar strength is inversely correlated to how generally the global markets are feeling about how the world is doing. And when we enter into tumultuous times, whether it's a war or global inflation, there's a flight to safety. And the ultimate safe haven is U.S. treasuries and you need dollars to buy those. So it's sort of a – it's a negative forward-looking indicator or present indicator of how the world is feeling about the world.
--:-- Kara Swisher: Right, right. But look at this. But it's also the weird recession, which is that people feel like there's a recession or there's going to be a recession, and yet consumer spending is up. You go out anywhere in any city that I've been to, and it's packed. People are out. Airports are full. It's just nuts to go out right now. It's hard to get anything. It's hard to – people are buying up everything. There is a delayed pandemic response, but it still doesn't – it seems to be people don't consider that there's a pandemic, even though there is. Lots and lots of people I know have COVID again or have had it for the first time. My brother, for example, got it. So, it's just – it's hard to explain. And I think Jamie Dimon, who is considered one of the people with most insight because he's got so many signals, said it's not a recession, although a lot of his numbers are off, including mergers and acquisitions and things like that.
--:-- Scott Galloway: Yeah, it's – I mean, we might have the worst of all worlds, stagflation, where you have not only prices increase, but you have productivity goes down and basically everyone's quality of life declines. I also worry that – I wonder if the signals you and I – the anecdotal signals that you and I get are because we live in urban areas that are still doing quite well. And with workers who have the money to – once COVID was over, there was so much pent-up demand. I mean, for example, European travel is surged because people weren't able to go to Europe.
--:-- Kara Swisher: I don't think so. I think all the numbers are – consumer spending is strong all over the country. Strong across the board.
--:-- Scott Galloway: Across the board.
--:-- Kara Swisher: Yeah, this is a random walk. We've never not gone into a recession when interest rates go this high. We've never gone into a recession when unemployment is this low. So this is definitely a random walk or uncharted territory. This will be interesting to see what happens, including creation of companies, because obviously venture capitalists are pulling back and everything else. Not everything's on the rise. Adam Neumann's new venture, Flow Carbon, says it's delaying its product rollout indefinitely. Newman's company planned to release blockchain-based carbon credits by the end of June. Now the company says it's waiting for the crypto market to, quote, stabilize. I don't know what to say. I'm just kind of bummed it didn't launch. I would have really enjoyed watching this thing trade right now.
--:-- Scott Galloway: That was like part two of We Crashed. Scott's, you know, Kelly O'Coin plays you again going, what?
--:-- Kara Swisher: Yeah, I don't know what's going on here. The idea of putting carbon credits on the blockchain, I think it makes sense theoretically. But the reality, you know, there's just I interviewed a woman named Molly who has a site called Web3 is doing just great. It just documents all the kind of.
--:-- Scott Galloway: Yes, Molly Wood. She's going to be a guest host while in Scott Free August, just so you know.
--:-- Kara Swisher: Oh, is she? She's Molly's mom?
--:-- Scott Galloway: Oh, yes, indeed. Yeah. There you go.
--:-- Kara Swisher: But, you know, she just basically laid it out. She just said her basic premises, and none of us have talked about this, just like essentially said blockchain is shitty technology. So you have an entire sector trying to base hundreds of billions of dollars of investment and value on the notion based on the back of a technology that's actually pretty shitty. So we'll see. I still think that there's going to be a bit of a bounce here. It looks like –
--:-- Scott Galloway: Yeah, you've been a bit of a non-skeptic, I guess. You're skeptic but a non-skeptic at the same time, that there must be something in here. You have investments in that area. There's got to be something here, right? It's just like a self-fulfilling prophecy. So many smart people are working on this. It's sort of like Trump's got to be innocent somewhere in here, but no, he's not.
--:-- Kara Swisher: Speaking of which, Ivana Trump, RIP.
--:-- Kara Swisher: Anyway, also sinking rapid delivery startups. Companies that offer super fast deliveries are scaling back and going belly up. I think we could have seen this one coming. In New York City alone, BC sank almost $8 billion into companies like Joker and GoPuff. Joker has now exited the U.S. and competitors like Fridge No More are out of business. I don't know how to say, my kids use Uber Eats if they want something. That's, you know what I mean? They never really avail themselves to all these GoPuffs and this and that. So very pandemic oriented business, very much like Zoom, Peloton and the others. So what thinks you of this? I mean, this has been going on and on for years from Cosmo.com. These things sort of rise and fall and they never can find an economic footing.
--:-- Scott Galloway: Yeah, people who are old enough to remember the kind of Coke and Pepsi wars between Cosmo and Urban Fetch.
--:-- Kara Swisher: Yeah. I mean, they hated each other. I forgot about Urban Fetch. Do you remember? I had an Urban Fetch t-shirt.
--:-- Scott Galloway: Oh, Cosmo I remember very vividly.
--:-- Kara Swisher: I wrote that they were one sexual assault away from the end of their business because who knows who's working for them. And I just was – I thought the whole thing was really questionable. But go ahead.
--:-- Scott Galloway: It's interesting you think that way. Anyways.
--:-- Kara Swisher: I'm a woman.
--:-- Scott Galloway: There you go.
--:-- Kara Swisher: Oh, I've been shamed.
--:-- Scott Galloway: You have been. You should be shamed.
--:-- Kara Swisher: Anyway, talk about these businesses because people like them, but it seems like Uber and Amazon really fulfill this. You know, I ordered something on Amazon last night. It was there in two hours. It was crazy. It was a ski bag, if you can believe it. You know what I mean? Like, how did they have a ski bag available in two hours? Of course, probably hurting all kinds of people. But these businesses seem, I don't know why, Vs. Eight billion dollars is a lot of money. That's a crazy amount in New York alone.
--:-- Scott Galloway: Yeah, well, if you think about fulfillment, the most efficient form of fulfillment, at least from a shareholder or a company standpoint, is for you to go to a distribution center called a store and then take it home. Because you know your home when you're taking it home. There's no more efficient way to get it from the store to your home than someone who knows the exact routing and where it goes in the refrigerator. and the only and then you have these companies FedEx, UPS and now Amazon that have basically said all right we're going to make businesses out of the last mile and the reality is the capital here and because of the scale you need to reach is staggering and there's all these fever dreams about and then Uber kind of to a certain extent gets into the last mile with Uber Eats and I thought that Uber would get into last last mile and be a competitor against Amazon which It never happened. But people get, there's this consensual hallucination that consumers are willing to pay extra to get their gum, their water. The argument, and I interviewed the CEO of Joker and GoPuff, was that 80% of items that people get from CVS or Walgreens are the same, like 100 SKUs. They probably have that, right. They started renting these micro warehouses. It makes sense. But no one, fulfillment, the last mile is incredibly expensive. and no one's been able to reach the scale other than FedEx, UPS, and Amazon. And every kind of couple decades, people forget history and you have a 35-year-old venture capitalist that wasn't around for Urban Fetcher, Cosmo. But here, the literally incinerator of cash these companies have become because it's so expensive. It's striking.
--:-- Kara Swisher: It is amazing. Have you ever offered one? Has it struck you? I know you've made Bitcoin investments and this and that, but has this ever gotten you interested? Have you ever made an investment in this?
--:-- Scott Galloway: No, I advise a VC fund that I believe invested in the one in Europe. I think it's Gorillaz. Anyways, but I've just never wanted – this to me is you're attempting to compete with Amazon. The majority of products you can get from Amazon within 48 hours for free. And in certain cities with Amazon as it now, you can get –
--:-- Kara Swisher: Three hours.
--:-- Scott Galloway: The kids at L2 used to order lunch from Amazon now, and it would get there within 43 minutes. I was dumbfounded by this. You're not only competing with Amazon, you're competing with Amazon's core confidence and where they have made staggering investments. So, but this space, it's amazing just how ugly, how fast things got for this entire space.
--:-- Kara Swisher: You know, you mentioned like regular retail on the Coast Register. Wegmans just did. You know Wegmans? It's like this incredibly successful.
--:-- Scott Galloway: Yeah.
--:-- Kara Swisher: It just opened near me. And people were insane. And we went, actually, that was our Friday night fun. Just so you know, this is where I am as a person in life. Amanda and the two younger kids. Did Louie go?
--:-- Scott Galloway: No, Louie wasn't here.
--:-- Kara Swisher: And we had a great time. I hate to say, it's like going to an Apple store, but the actual apples, you know, how much fun that is when you used to go to the Apple store. And I got to tell you, the presentation, the merchandising, it's such a contrast. This is what I thought. This company has shown how to compete against Amazon because you go to the Amazon store, which also opened one of those grab and go things. and it's soulless. You don't want to shop there. You want to flee from it because you can see the cameras everywhere. It's creepy. It's antiseptic. I don't know how else to put it. It's really unfun. And then you have a Wegmans. So retailers, if they're really good, like a Wegmans, can really, competitive prices, suddenly everyone's giving you coupons everywhere. Obviously Wegmans is. Really interesting to see something on that scale of creativity and delivery. And it was packed with all kinds of people, which was really, they had a grocery store on one end, a huge prepared food thing. And I just thought, boy, they're going to clean Whole Foods clock and all the Amazon Go stores. You know, the lack of creativity. Amazon's good at logistics, but not merchandising and creativity. And it was interesting.
--:-- Scott Galloway: So do you have a former romantic partner you would describe as the one who got away in your life?
--:-- Scott Galloway: No? No, why?
--:-- Kara Swisher: Well, I wasn't asking about you. I was just setting up an opportunity to talk about me.
--:-- Scott Galloway: Yeah, okay, because I'm glad the ones that got away got away. I'll tell you that. Because we don't have enough of the dog, Father. Anyways, when I first moved to New York, I fell very much in love with a woman who was a doctor, and our relationship got very serious very fast. Anyway, she was one of the heiresses of the families to the Wegmans. And, of course, the first thing she did to reflect that she was serious about me was we went up to Rochester, New York, and she gave me a back, you know, like an insider's tour of Wegmans.
--:-- Kara Swisher: Yeah.
--:-- Scott Galloway: And I had never heard of Wegmans. And it was kind of like, if you want to be a part of this family, you're going to have to understand Wegmans. I understand Wegmans. It's true. And it's sort of a – the way I described it –
--:-- Kara Swisher: It's like Buc-ee's. I also like Buc-ee's, but go ahead.
--:-- Scott Galloway: The way I described it is it's a cross between Trader Joe's and Whole Foods. And that is it has sort of that Whole Foods special feel but at a lower price Because you walk into Whole Foods and you think wow the sushi is amazing here the prepared food is amazing here And then you buy a bunch of grapes and it and you sort of turned off Right And whereas Wegmans is able to create some of that like a real luxury indulgence.
--:-- Kara Swisher: Scott, they've gone better. It's nicer than, Whole Foods is depressing compared.
--:-- Scott Galloway: You think, that's interesting. I've been in a Wegmans in a while. I'm going to take it in our Wegmans. Now it is, this one is, I'll tell you that. I can't go, it's too emotionally tumultuous for me.
--:-- Kara Swisher: I got away. You could have been a Wegmans heir. You could have been working for Wegmans. Think about that.
--:-- Scott Galloway: Yeah, no, it's kind of my life flashed in front of my eyes that I would be stocked figuring out RFID codes. People are crazy for it because it's such a pleasing store.
--:-- Kara Swisher: Oh, it's got a religious-like cult following. Because it's really good. I'm drinking their – look at this. I'm drinking their pure – this is not an ad for Wegmans, but it's all their whatever versions. They have versions of everything like Whole Foods does, the 365, and they're all fantastic. I got to say, I don't want to do an ad for it, but they can buy an ad if they want. But here's the deal. It's named also a great place to work. Fortune names Wegmans one of the 2021 100 best companies to work with. You and I are going to have a Wegman on. I just can't go there, Cara. That's just too painful.
--:-- Scott Galloway: Well, I'm going to have it in Scottsbury August. We're doing a Wegman. That's just too painful for me.
--:-- Kara Swisher: Because the first time I thought, wow, Amazon is fucked with these people because they have done something. I have been to Wegmans in Pennsylvania, and this was a step up. And I thought, oh, these people have come to play. Come to play. And it actually was my Friday night date night was at Wegmans. I'm such a loser.
--:-- Scott Galloway: That's a good time.
--:-- Kara Swisher: It was. We had such a good time. And then we got some food and we sat outside. Anyway, let's go to our first big story. Now, something not as pleasant as Wegmans. Elon Musk doesn't want to go to the Delaware court anytime soon. Of course, he doesn't because he's going to get, as you said, railed. Musk has, Musk's legal team has asked to delay his Twitter trial until February 2023. Twitter wants a four-day trial this coming September. The date could be decided on Tuesday shortly after he released this episode. I think they're going to go with the fast one. What is he delaying? What's he doing?
--:-- Scott Galloway: So he can insult them some more, which is a violation of the terms of the contract. What, just create more evidence for them that he's a bad faith actor? What do you think's happening here?
--:-- Kara Swisher: I think it's pretty obvious this is acknowledgement that he has a shitty case. And I mean, think about it. If it was, quote unquote, his his bullshit launderers are out there saying Twitter is toast. And he's trying to pretend that if he says it enough times, like Trump does, if he creates a lie and a mythology enough times that people start believing it, that, oh, this is a slam dunk case. If he thought – if him and his lawyers thought that they – this case had any of the veracity that they're claiming it does, they'd want to get to a – they'd want to get in front of a judge and have him, quote, unquote, relieved of his obligations. But here's what his lawyer said. His lawyer said, as the facts stay right now, we're fucked. And if we go in front of a judge, the judge is going to compel us to close. So they're claiming they need more time to look at the bots. Meanwhile, they've had the fire hose for a month. They haven't been able to offer anything resembling any type of evidence. And he's violating it, except against him. First of all, he's violating by insulting them. He had an agreement not to do that. Now, that may be a slap on the wrist. He also knew about it. He's put out evidence against himself. Like, you know, it's sort of like Trump-like in that world. He has no self-control. He has absolutely no control, impulse control. And it's a sign of success. It's a sign of the society we live in where we tell these innovators they can get away with whatever they want. With anything. But effectively, what the strategy is, what him and his lawyers have decided is, they're moving to what I would refer to as a hostage strategy. This is now a hostage situation where their attitude is, we can delay it.
--:-- Kara Swisher: Right.
--:-- Scott Galloway: We're going to make life so uncomfortable for Twitter. We're going to continue shitposting. We're going to create this. We're going to maintain their status being in limbo, which will be bad for advertising, bad for the business, and weaken their resolve. and then extract an unfairly low payment or penalty.
--:-- Kara Swisher: Yeah, I think they're going to get the $20 billion. I think you're right, I have to say. Well, this is the second thing that happened last week that didn't get much news. They appointed a chancellor. And guess what? It's a woman. And guess what one of her most recent cases was? She compelled Kohlberg and company to close.
--:-- Scott Galloway: Oh, right. She's a compelling. Well, she faced. They have to, right? She faced, she was presented with a case that looks almost identical to this, except the size was 550 million on 44 billion.
--:-- Kara Swisher: Right.
--:-- Scott Galloway: And guess what she asked them to do? She said, oh, you went back and tried to queer your financing. You tried to create a script of noncompliance, which was bullshit. You need to show up. And I mean, this is what's going to happen. Look what's happened to the stock last week, Kara. The stock keeps going up. It's up again today because everyone said, okay, this is every day that goes on. It looks more and more likely that a Delaware chancellor is going to order this guy to show up with $54.20. Or the difference between its current price. And that's what a lot of people are talking about.
--:-- Kara Swisher: This is interesting. I sent you an Atlantic story, which I thought is a law professor. And this, I thought, was the best thing where he was talking about what's going to happen. The Delaware court hears disputes between the biggest corporations in the world, represented by the most sophisticated counsel with the most significant investors on Wall Street. When they show up in a court with a contract, the court presumes that when they sign the contract, they meant it. They're not going to allow parties to walk away from deals. Musk is a big boy, and this court treats those parties like big boys and girls. When they make their mistakes, they eat their mistakes. And so it's really – and one of the other things he said, which was Delaware – this is a really important paragraph. Delaware lives and dies by corporate law. If Delaware is unable to enforce an order, Delaware goes out of business. So enforcing an order is the highest priority for the Delaware court. Delaware has a sequestration statute that permits the judge and the Chancery Court to order the seizure of a party's assets in order to secure their appearance in court. Tesla is incorporated in Delaware, so in theory the court could seize Tesla shares in order to compel Musk. A Delaware court will not be pushed around by Elon Musk. This is his worst nightmare.
--:-- Scott Galloway: Yeah, it really is. It's going to be tried in the court of public opinion. There's no jury. The chancellor overseeing this case is probably not even Twitter. She doesn't give a flying fuck what he says about her on Twitter. They are hardcore litigators, corporate litigators. And it's also built for speed, as we talked about. She listens to the evidence, and then she says, this is what you need to do. And by the way, you're exactly right. The Delaware Chancery Court could seize the shares in Tesla if he doesn't comply. They have to if he doesn't comply. He cannot do an end run around them. They cannot allow it to happen. That is really the case. You know, they're not going to – not just push around. It would be curtains for Delaware if they did that.
--:-- Kara Swisher: It wouldn't be – I'm sorry to interrupt. It would be. It wouldn't even be curtains for Delaware. It would be curtains for the pillar of our society. And that is, oh, we know we treat rich people better. That's part of capitalism. Their kids get more opportunity. They have a larger selection set of mates. They get to get away with what I'll call minor skirmishes around the law. But if rich people, especially rich innovators, can avoid the law and not have to comply with court orders, then we're just kind of out of business. We have gone full crony. We've gone – we're an autocracy and we're no longer America. I don't agree with the rail thing, but I think they should enforce the law, which you had. The Twitter-Musk agreement has an October 24th, quote, presumptive drop dead date. So, that was also – it had to be closed by then. So, this is moving fast. They're going to decide this week. They're making arguments in front of the judge about delaying or expediting it. So the first big signal back from the Delaware Chancery Court is going to happen this week. And I don't know the semantics of an argument around delay. But my sense is these people come to play and aren't scared of Twitter or a guy's Twitter following. And what I find just hilarious is all these sycophants who are two degrees away from Elon. Elon's their hero. And they keep putting out these tweets saying, oh, but it's like you wouldn't close on a house if there were termites in the basement. And it's like, okay, moron, if I sign something saying I'm waiving all diligence.
--:-- Scott Galloway: Yeah, yeah. And I challenge anybody.
--:-- Kara Swisher: Yeah.
--:-- Scott Galloway: I challenge anybody to find any credible legal scholar, any credible legal think tank who has not said the following. He's fucked. He's fucked.
--:-- Kara Swisher: That is true. Speaking of which, two of Musk's top lieutenants are vying for control. And one of his charitable giving, according to, I would say, a jaw-dropping story in Wall Street Journal, also Bloomberg had done this also earlier. A former professional gambler, poker player named Igor Kurganov befriended Musk along with his girlfriend, who's also a very well-known professional poker player. Now, had been overseeing the more than $5 billion in Tesla shares that Musk pledged to charity. It seems like he's not anymore. He's been removed from the story. It's very unclear. But Jared Burchall, who is really his longtime wealth manager, who's been behind a lot of this stuff, who also serves as CEO of Neuralink, Musk's brain interface company. where also his current baby mother also works, is trying to wrest control. But he's sort of handed over quite a lot of power to a guy who had no experience in philanthropy. The lives of the rich and famous are behind the scenes weird and sad, I find, in a lot of ways. I don't know. What do you think?
--:-- Scott Galloway: I don't know. Jared Birchall sounds like a very competent wealth manager. He's from banks. He's got a good reputation. I always thought he was a great solvent, that Elon Musk has really good instincts. And that is, as you get older, what you realize is the best strategy to keep yourself out of control is to surround yourself with people that will not only push back on your ideas, but bring a certain skill set or demeanor that is much different than yours. And I always thought that one of the savviest moves he ever made was having this man in his circle, because he strikes me as just a very buttoned up, credible, unlike Elon, Everything that comes out of his mouth, he thinks, is this true before he says it? All right. But this other guy, I don't – can you –
--:-- Kara Swisher: Seems interesting.
--:-- Scott Galloway: Seems interesting. But at some point, all these people, they all get to think they are the person, which I thought was interesting. In his case, they cycle in and out of these people who then get the power of the billionaire. And every one of them has one like this. And some are better than others, but they all attract other people that are, whether it's Tony Hsieh or, you know what I mean? They all attract people that maybe don't have their best interests at heart or enjoy being close to the sun.
--:-- Kara Swisher: It's a really, I've always found it very sad. And I remember saying to one of them, they're like, oh, you're mean to me, Karen. I'm like, I'm not on your payroll. Maybe that's why it seems like that. And it's always really, you know, people advantaging themselves from these people. It must be, I don't think it's hard to be a billionaire, but boy, who do you trust, essentially.
--:-- Scott Galloway: So I've worked, I have worked closely with a few billionaires in the hedge fund business. And what I found is the smart ones surround themselves with competence and people who push back. But the temptation, and you can understand it, is there's always a few people that sneak in that they have personal social relationships with. And everybody is trying to penetrate the circle of the billions because if they can get proximate to the power and proximate to the money, they'll get advantages from it. And a lot of them kind of work their way in through a personal relationship. It's nice being on the plane. You get invited to fun events and interesting things and they will figure out a way. They will fund your next movie or your business idea or put you on contract or consulting. and oftentimes it's through the spouse, friends with the spouse, they get in there.
--:-- Kara Swisher: Yeah, in this case, it was through Grimes, so.
--:-- Scott Galloway: And there's always a health, what I noticed was there was always a healthy number of people whose primary competence or the way they got close to power or this individual was they are pure sycophants. They're just, oh no, you're right. This is, oh my, constant text messages. This was a great move. I know the media is saying, I know the courts and legal experts are saying that you're lying and you're shit out of luck, but you know what?
--:-- Scott Galloway: That was a genius move. And it's nice to have people around you telling you that you're always right and laughing at your jokes. And I've always seen, you could always spot them. You walk into an organization, guy runs hedge fund, billions of dollars, a lot of competent people, and there's always two or three people that are there because they've just constantly got the knee pads out. It is also sometimes your own family, too. Anyway, it's weird. And Elon Musk is in a weird period, and it's a shame. It's a damn shame because he's got some really amazing visions about the future, the Tesla stuff, the space stuff. This is just a weird, bad year.
--:-- Kara Swisher: Well, I've got a lot of shit on this for Twitter, but I think Tesla is arguably one of the strongest brands in the world. I think SpaceX is one of the most ascendant brands in the world. Can you think of an individual whose brand equity has declined more in 90 days than Elon Musk right now? We should do a special show on that brand equity decline. It really has. Even my kids who really liked him are like, ugh. They go, ugh, like that. And they didn't. They liked him. They thought he was cool. Anyway, we'll see what goes on here. But the Delaware court does not think you're cool, Elon. You better start shaping up or shipping out.
--:-- All right, Scott, let's go on a quick break. When we come back, Netflix chooses Microsoft as its dance partner. And we'll speak with a friend of Pivot, Chrysta Bilton, about cults, pyramid schemes, and in vitro fertilization, all of Scott's favorite topics.
--:-- Kara Swisher: Scott, we're back. There's new details in how Microsoft landed the Netflix deal. The coup is credited to an ad technology called Xander, which Microsoft bought off AT&T last year. The tech allows ad buyers and sellers to transact across different platforms including connected televisions. This is a big deal. Microsoft has moved in and out of ad tech, you're very familiar with this. I know they bought different companies over the years. And this was thought to go to Google or one of the other big ones. I've been blanking on the name. I think it's Magnum or something like that. So this is a big deal that they went with Netflix. Now, Reed Hastings was on Microsoft's board. I don't believe he's still on the board. But it's a big coup for Satya Nadella.
--:-- Scott Galloway: Yeah, it is. Something I didn't realize, you know, realize that Microsoft is the fourth largest advertiser in the world. They have like a 3% market share, not just behind, but they're behind Amazon that's at 12%. Most people don't think of Amazon as a media company. It's a huge media company. And then it's Facebook and then it's Google. And what I think this says is, there's a couple of things. One, when the economy, the last 13 years have been just so much champagne and cocaine and so much capital that everyone has vertically integrated backwards and forwards. So let's not outsource ad sales. Let's build our own ad sales force team. Let's not put our iPhones in stores. Let's build out our own stores. And when capital is cheap, you go vertical. Now capital is getting more expensive. And Netflix has made the decision, with our stock off 70%, if we're going to try and go into the ad supported business, let's not build our own ad sales team. Let's go somewhere else. For now. When I interviewed Ted Sarandos, it sounded like they were going to eventually.
--:-- The other thing it says is, and it's such a 180, is that in terms of partnerships and your reputation in the community. I remember I did a brand strategy project for a company called AMB that ultimately ended up becoming Prologis. And it's run by one of the biggest brains in the real estate world, a guy named Hamid Moghadam. And his brand, when I was interviewing him about what their strategy was, our strategy is to be known in the marketplace as being a fantastic partner. And in the real estate business, there's so many cowboys and so much full-body contact negotiation that we want to be seen as a great partner that wants to make money, but also wants our partners to make money. And I thought, that's such a unique visionary positioning. And this is what's happening in the tech community. And that is, of all partners, the Darth Vader of the 90s is now perceived as a better partner. People don't, oh my gosh, Amazon has been the greatest partner, said almost no one ever. Oh my God, I love working with Facebook. They told me they've been honest, they've been transparent. Said no one ever. And Google, which is kind of nicer, but still at the end of the day, overnight, they can do an algorithm change and you're shit out of luck. But Microsoft is generally seen in the business community as being a thoughtful, good partner. Emphasis on the word partner. And that's why I think they went with them.
--:-- Kara Swisher: Yeah. They've been buying, moving in and out of ad tech during the boom years. What was that one they bought? They bought a couple of big companies and they sort of went sideways on quite a few of them. Apple has done the same thing, like moved a little bit into advertising and moved out. What's interesting is the ones that lost out, specifically Google here, which means that Microsoft has come to play. And if other companies follow Netflix's lead and bring in Peloton, Stitch Fix, Substack, any of them, Microsoft is now an option in ways, a good partner. Like you said, it's not their core business, but it's good for their business and it's related to their business. And they're buying this company, which was a lot less than their previous ad buys, is, I think, very important to them. And it shows their resurgent interest in ad tech, which sort of waned after their last thing didn't go as well. So, yeah, we'll see. I think it's a bad move. Going back to Netflix, I personally think it's a bad move.
--:-- Scott Galloway: You like it. I like it.
--:-- Kara Swisher: I think core to Netflix's brand is uninterrupted storytelling, but it'll be very interesting. It's almost nowhere. I was using free TV this weekend and watched Madagascar on Paramount Plus. I ended up buying Paramount Plus, but I didn't mind the advertising at all. I found it very relevant and it was fine. It was painless because it's much shorter than linear television.
--:-- Scott Galloway: Interesting, Disney is also in the ad tech business too. So it's a lucrative side business for a lot of companies. So we'll see where it goes. But congratulations to Microsoft. Again, nobody, their name was not anywhere when I was at Cannes Lions as a possible partner. Anyway, we'll see where that goes.
--:-- Kara Swisher: There you go. So let's bring in our friend of Pivot. Chrysta Bilton is the author of this amazing book called *Normal Family: On Truth, Love, and How I Met My 35 Siblings*, a memoir of her unconventional childhood and her revelation that her father was a prolific sperm donor. Chrysta, this book is better than I thought. You told me this story once when I was at your house. And I have kids who we used sperm donors for my kids, all of them, all four of them. And I just was sort of blown away by the stuff you found. So let's start with your mom, who I also met, who was also a character, let me just say, as I recall. Talk a little bit about your mom. She was an out lesbian in the 1980s. She's still sort of running around. Your mom has got a lot of energy. Talk a little bit about that and how this set up to get to have you being born and these other people also by other parents.
--:-- Chrysta Bilton: Yeah. So my mother, as you mentioned, she was a lesbian, wanted to have kids. She grew up in the fifties and sixties at a time when, when she first realized that she had feelings for women, it was so not a part of society at that time. And it was so hidden that she actually thought she was the only lesbian in the world. She didn't even know there was the word lesbian. So just to contextualize where she was coming from. And when she decided in her 30s that she wanted to have children, she didn't know a single gay person who had had a family or had kids. So just to sort of set the scene. And so she then went, she really, really wanted kids. And sperm banks were just starting to crop up at that time. And so she went on a manhunt to find a sperm donor. And my dad walked into a hair salon and she looked at him and he was this physically gorgeous man. And she just had this feeling that this was the one. So she asked him out to lunch and offered him $2,000 to give his sperm to her. And that was the beginning of the journey with my dad. And I call him my dad, not a sperm donor, because she felt then a lot of shame not giving us this traditional family. So she then proceeded to, after I was born, financially support him so that he would play a role in our lives.
--:-- Kara Swisher: Right. And he promised not to donate to anyone else, correct?
--:-- Chrysta Bilton: Yes. And she made him make this promise that he would never donate to anyone else. And so he made that promise and then secretly started donating as his main profession for almost a decade after that.
--:-- Scott Galloway: So first off, I don't think this is that unusual. I meet a lot of people that I offer money for sex in exchange for. I don't.
--:-- Kara Swisher: Hello, Chrysta. Welcome to Pivot from the Vox Media Podcast Network. We'll have to talk about that later.
--:-- Chrysta Bilton: I'm so curious.
--:-- Scott Galloway: It's pretty straight. It's been happening throughout history. Anyways. All right. Ask a question, Scott. My first observation is your mother sounds like a remarkable woman. And I always have just a ton of respect for people who are outwardly gay before it was cool or acceptable. It sounds like your mother was a real, for lack of a better term, courageous woman who was just, you know, I am here.
--:-- Chrysta Bilton: Yes. My mother was incredible. She lived this fabulous out there life. She, as I grew up, she would come out of the closet in big ways. She was on talk shows talking about our family. And then that led to her losing a job. She would go back in the closet. So she had this in and out relationship with that. But she was an incredible and fascinating woman in ways beyond this story. I mean, she pioneered many new age religions that some think of as cults. She was a leader in several multi-level marketing companies that some might call pyramid schemes. So, growing up, we lived this really big life. Sometimes we were living in multi-million dollar mansions one minute on the verge of homelessness the next. So, the book is really a love letter to my mother because she was something else.
--:-- Scott Galloway: So, but take us back to Chrysta in the eighth grade, like any 13-year-old girl becoming more cognizant of your social status and what people think of you. What was that like? Is it something where you admired her courage or was it just really fucking embarrassing and an object of insecurity for you?
--:-- Chrysta Bilton: You know, I think my feelings about it vacillated with my mother's feelings. I think so often kids take on the attitude that their parents have. So I think when it was tough for her or when she became overwhelmed with shame and went back into the closet, then I myself would be in the closet about my mother's sexuality. So, I went to many different schools growing up just because of our up and down financial circumstances. And at about 12, I started just lying about this part of myself. I mean, you have to understand that at that time, that was then the mid-90s. It was like a huge deal when Ellen came out as gay and she didn't have kids. And the reaction to her coming out, I think she lost her show.
--:-- Chrysta Bilton: The first time I ever saw a gay parent on television was *The Birdcage*. That movie was a big deal for me. So it's so different now.
--:-- Kara Swisher: You know, Kara, when you decide to have kids, that was probably still unique. It was very early. Yeah, it was at the time. And I wanted to have kids since I was 18. I bought children's clothes. I bought baby clothes when I was in college because I was certain I was going to have kids. But you couldn't. And one of the issues was sperm donation. And it was so disorganized. And I did it in San Francisco, which made it easier. But it was a very disorganized and not very regulated situation. You know what I mean? And so I found out stuff I wasn't supposed to find out. It wasn't very organized, even though there were sperm banks by this time. And so one of the things is you found about your siblings and your family's relationship to them because your father, who had a very unusual journey himself, continued to do this. So you write about possibly unknowingly dating your half-brother. You talked about meeting your siblings. Can you talk about this? Because it is, you know, my son's just found two of their sisters. We've found out about another through 23andMe. And I am not supposed to. I have a no donor contract. And I'm not supposed to contact the donor. But my kids could easily find him, I'm guessing, if they tried. So the whole thing feels like not very thought out as it was happening. But talk a little bit about your experience.
--:-- Chrysta Bilton: Yeah, I think people are starting to figure these things out. And that's one of the reasons I wrote the book, because I was an early child of a donor. But now I feel like these kids are coming to an age where they're asking these questions and connecting with these siblings. For me, my father never told my mother that he was donating and this story came out. It's a sort of long story that you'll have to read in the book, but in 2007 he was on a front page Sunday *New York Times* story. And he called my mother and he said, "Go get the newspaper." And she was like, "Why, Jeffrey?" And he said, "Just go get it." And so she went down to the local Palisades newsstand. And there on the cover of the newspaper of record was a picture of my father with his arm around this girl that looked exactly like me and my sister. And so she proceeded to have a giant, what she would call mental breakdown at that point, because then she realized that not only had we had this very unconventional family, but it was also a growing unconventional family. And she was trying to grapple with how many siblings there might be. So she did not want to tell us that she had made this discovery. And she, in her mind, thought she would never tell us. And then she discovered that I was probably dating my half-brother, as you said. And so she had to tell us. And that's when she sat us down and had this conversation.
--:-- Kara Swisher: Well, talk about that and meeting your siblings, because you then sought them out, correct?
--:-- Chrysta Bilton: Yeah. So when I first learned about the siblings, I think because I had had such a complex and ever-changing family unit. My mother had many different girlfriends growing up. She had addiction stuff. And we had step siblings who came in and out. And so I think I just couldn't fathom the idea of having relationships with new siblings and possibly over a hundred of them. It was just too much for my brain at that time. So for almost 10 years, I wanted nothing to do with these biological siblings. And then a wild set of circumstances changed my whole perspective on it. And now I've come to love and be close with several of them.
--:-- Kara Swisher: And there's 35, is that correct, that you know of?
--:-- Chrysta Bilton: I think it's now up to about 40. We find out about a new one every few months, usually a lot around the holidays when Ancestry...
--:-- Kara Swisher: And how do you do that? Technology, right? Ancestry or 23andMe?
--:-- Chrysta Bilton: That's right. Or something like that.
--:-- Kara Swisher: That's where we did. I mean, at one point, Anne Wojcicki said she gets a call a day from an angry sperm donor who now has been found out when they were no donors and things like that.
--:-- Chrysta Bilton: Yeah. Because it's impossible to once one of your relatives, people don't realize this. Anonymity is a thing of the past. I don't think it really exists anymore. So that's something I think people are grappling with now as well. So yeah, when the DNA testing kits are around the holidays hosting specials, that's usually when we find out about new siblings.
--:-- Kara Swisher: New siblings.
--:-- Chrysta Bilton: Because the thing is that at the time my father was donating, it was mostly heterosexual couples where the father was infertile. And at the time, the sperm banks advised those families not to tell their children that they were donor conceived. So a lot of my brothers and sisters, the early ones we discovered were the kids of gay families because they knew that there was something to seek out. But mostly the ones we find out about today took a DNA test for fun and realized that they had a different biological father.
--:-- Kara Swisher: Yeah, it's really technology. One popped up the other day, and again, one of my sons has met two of them who reached out to him. The other is like, I'll just wait and see. You know what I mean? He's like, maybe not. And my other one's embraced it. It's a really interesting thing. Scott?
--:-- Scott Galloway: So I have some personal experience here. I was a sperm donor when I was at UCLA. And my mom made me stop because of what the situation that you described. Do you think, has this been a good thing for you? Is there a way, it seems to me this is an issue of if you had two or three siblings you didn't know about, that feels like a feature, not a bug. But if 300 people are all of a sudden and this could have happened, it was totally unregulated back then. It still is totally unregulated. And it creates, as somebody on the different side of this, it creates a lot of questions. It's like, if you had four kids out there, then that's one thing. Because you can sign up and then a message goes out to them saying, this is your donor father. But what if it's 400? And I'm just curious what your experience, has this been, what have been the positives and the negatives as you get older of meeting biological siblings?
--:-- Chrysta Bilton: And you know, at the end of the book, it's a complete positive, but it was a journey to get there. And as you said, Kara, every kid has a different relationship to it and a different journey with it. And I think often the more difficult journey that I've seen is the kids who were lied to and not told because then in their adulthood, it's just this big piece of biological piece of them that they didn't understand. But I think understanding it and the truth of it, what's wild is that there is a biological connection that you wouldn't expect. But I've become really close with several of my siblings. And some of the similarities are truly incredible. But it's a complex thing.
--:-- Kara Swisher: Have you developed any relationships with them, Scott? I mean, that's...
--:-- Scott Galloway: So I have not signed up. To be honest with you, I find it's an unusual situation to think that you might have somewhere between 1 and 1,200 kids out there.
--:-- Kara Swisher: Yeah. And that's the problem. That was a lot of donations, Scott.
--:-- Scott Galloway: They don't let you calibrate it. They don't let you say, yeah, I'd like to meet a statistically significant sampling of the ones who aren't going to ask me for money. And I also just hate the idea of a bunch of 38 year olds recognizing they're losing their hair and having trouble maintaining an erection and getting increasingly angry. You're welcome. You're welcome.
--:-- Kara Swisher: Let me just say, Scott, they can find you without your consent. That's the thing. But when you say it's rewarding and there's biology, do you feel something meeting them? Do you feel it's just such a fascinating experiment? Do you feel something emotionally? Is there something in the air about biological connection? Or is it because they walk the same way or they look the same way or you do have a shared history?
--:-- Chrysta Bilton: You know, that's something I'm still parsing out. But there is something to biology that's hard to explain. And I do feel an instant closeness. I'm sure part of that is, but in the same way that you have family members where some of them you resonate with in a deeper way than other ones. It has a lot to do with what you have in common, your proximity to each other in a location. So, but from a nature-nurture perspective, I think a lot of the kids, it gives them, so for me, I have a complex relationship with my father now. He struggled with homelessness and some mental illness or some mental health stuff. And that was hard for me growing up because I really cared about this man who had wound up playing a role in my life. And so I think connecting with the siblings in a strange way is a way of connecting with him.
--:-- Kara Swisher: Right. A hundred percent.
--:-- Chrysta Bilton: And I think for some of them, it's a way of connecting with the biological side of themselves that perhaps they didn't grow up with.
--:-- Kara Swisher: Yeah. So last question. And with the overturn of Roe versus Wade, there's concern that IVF could be banned. What's your message to lawmakers? Should we regulate the sperm donation industry? Where do you think this is going with the overturn of Roe v. Wade?
--:-- Chrysta Bilton: Well, I obviously think it's terrible. I think that something that I share with all of my siblings is that we each had at least one parent who desperately wanted us to exist. And how lucky were we for this? And there are so many kids that don't have that. And I think that for kids born into a family where they're wanted this deeply, we should help those families have kids as much as possible. And if people don't feel prepared to be parents, then they shouldn't be forced to because raising kids is a lot. And as you know, as I know. And I think that to feel desired is the best gift you can give a kid.
--:-- Kara Swisher: That is a very good point. Just so people know, one million babies were born using IVF or other assisted reproductive technology between 1987 and 2015. It's going to be a big issue for a lot of people. Anyway, Chrysta, this is a wonderful book. I'm so thrilled you wrote it. I loved hearing about it at the time, and I love the book. It's fantastic. The book is called *Normal Family: On Truth, Love, and How I Met My 35 Siblings*. Now it's more. You'll have to change the book for the paperback. Thank you so much, Chrysta.
--:-- Chrysta Bilton: Thank you so much for having me.
--:-- Scott Galloway: Thanks, Chrysta. Nice to meet you.
--:-- Chrysta Bilton: Nice to meet you, Scott.
--:-- Kara Swisher: Scott, how did you become a sperm donor?
--:-- Scott Galloway: I was a junior in college, and I lived, I was close friends with a couple of athletes, and the athletes at UCLA had a different job board, and one was for sperm donation. And you could make $100 to $200 a week doing something that we were doing anyways.
--:-- Kara Swisher: Probably you a lot. Probably you quite a bit.
--:-- Scott Galloway: Hey, don't rag on my hobbies. Anyway, so I went to this place in Santa Monica with my two friends who were both world-class water polo players. And these guys were like golden gods. I mean, they were physical specimens, but they were also really smart.
--:-- Kara Swisher: Yeah.
--:-- Scott Galloway: And it was interesting. They do full analysis and create a file on you. They take pictures of you in your underwear. You take an IQ test. They do a personality test. And a couple of things I remember. One, they said, "Do you do any drinking or drugs?" I'm like, "Well, I'm in a fraternity. I do some drinking." And they said, "What about drugs?" I'm like, "Pot every once in a while." And this guy looked up at me and gave me the stare. And he looked and he said, in the most earnest, upset way possible, he said, "That stuff kills sperm dead." Like I was literally like, that sperm was the ultimate resource. Oh, I'll tell my kids. And then, okay. And then the last part of the test, and this is a little graphic, but it's funny and it's relevant, is a test for venereal disease.
--:-- Kara Swisher: Yeah.
--:-- Scott Galloway: And let's just say, I won't go into detail, but Big Ed and the twins were not expecting the violation of autonomy that is a venereal test for men.
--:-- Kara Swisher: Oh, okay.
--:-- Scott Galloway: And so what did I do being the big man I am? I fainted. I passed out. And I woke up. It's a totally true story. I woke up and there was a semicircle of very concerned people looking down at me. And the first thing I said was, "You're not going to want my sperm, are you?" I was so upset because I really needed the money. And I'm like, I had to pass out. Anyways, I ended up getting—
--:-- Kara Swisher: Two things. I have two questions. What did you do with the money? And two—
--:-- Scott Galloway: I paid tuition. Paid tuition.
--:-- Kara Swisher: You used it for tuition.
--:-- Scott Galloway: Sperm donation put me through my junior year at UCLA.
--:-- Kara Swisher: Wow. So you have a lot of kids.
--:-- Scott Galloway: Well, that's the fear. I've thought about this a lot. But the thing was, my two water polo players—I mean, it was like a competition. We were all going to see how much. They said, "We'll let you know. We'll call you in." And I thought, there's no way. I was literally like, you know, the least attractive Kardashian. It was just on the ride home. It was pretty obvious. I was not going to get called a lot. I got called three or four times a week for a year and my friends didn't get called that much. And we couldn't figure it out because they were smarter than me, much better looking than me. And I asked the folks at the clinic, I said, "Why is my man gravy so in fashion?"
--:-- Kara Swisher: I knew you had to say that.
--:-- Scott Galloway: And they said, "You have the peanut butter and chocolate of sperm donation." Do you want to guess what those two things were? I'll give you a hint, West LA.
--:-- Kara Swisher: I don't know.
--:-- Scott Galloway: I was tall and Jewish. And that was the gangster cocktail of sperm donors. A lot of parents in West LA were Jewish. They liked the idea of having a Jewish donor. And I'm six foot two, which was also, I guess, they wanted their kids. The peanut butter.
--:-- Kara Swisher: Thank you for that visual. Isn't that nice?
--:-- Scott Galloway: No, it's not. Isn't that nice?
--:-- Kara Swisher: Let me just say, I know a lot about my kids, and so does Amanda about Clarence Saul's father. I know a lot about him and his family. I didn't get the pictures, but I have since gotten pictures, and it's really quite something. They look just like my kids. He looks just like my kids. I don't have adult pictures, but I think about it a lot. I did agree not to contact him. My kids did not. You know what I mean? Like, I can't sign a contract for my kids. And so it'll be interesting to see if any of these kids meet him. They certainly would be able to if one of his relatives does one of these genetic tests, which is interesting. But, Scott, a year, three or four times a week for a year?
--:-- Scott Galloway: And I still found time to do it recreationally.
--:-- Kara Swisher: Of course you did. Of course you did. I'm not going to even ask how or what your methodology was because I think we've had enough detail for today.
--:-- Scott Galloway: Back then, it didn't take much, Kara.
--:-- Kara Swisher: But you are not the father of my children. Your kids seem too well-adjusted.
--:-- Scott Galloway: That is true. And they have fantastic hair. That is correct.
--:-- Kara Swisher: They do.
--:-- Scott Galloway: Actually, you know what? Back then, I had a ponytail. Okay. I had a lot of hair.
--:-- Kara Swisher: All right. Well.
--:-- Scott Galloway: That was my best feature. I used to roam around Berkeley on a skateboard with a ponytail.
--:-- Kara Swisher: Oh, my God. Well. Anyways. That's another story. Anyway, one more quick break. We'll be back for Predictions. Mint is still $15 a month for premium wireless. And if you haven't made the switch yet, here are 15 reasons why you should. One, it's $15 a month. Two, seriously, it's $15 a month. Three, no big contracts. Four, I use it. Five, my mom uses it. Are you playing me off? That's what's happening, right?
--:-- Kara Swisher: Okay, give it a try at mintmobile.com slash switch. A upfront payment of $45 for three-month plan, $15 per month equivalent required. New customer offer first three months only. Then full price plan options available. Taxes and fees extra. See mintmobile.com.
--:-- Kara Swisher: Learning through play starts with Lego Duplo. With Lego Duplo, toddlers can develop real-life skills while having fun with colorful bricks made just for them. Large, easy to grip, and safe to explore. When children express themselves with Lego Duplo, they build patience, problem-solving, and empathy. See your child learn perseverance and self-expression with everything they imagine and create. Visit lego.com slash preschool to learn more.
--:-- Kara Swisher: Okay, Scott, let's stop talking about sperm and hear some predictions.
--:-- Scott Galloway: Mangravy! I have a prediction that you're going to meet all your kids, but go ahead.
--:-- Kara Swisher: My prediction's a little bit different.
--:-- Scott Galloway: I'm so excited. Little Scottlets.
--:-- Kara Swisher: So, super interesting, I think, obviously, the stuff with Twitter, but what people missed this week, there was another fairly big event in the world of corporate governance and shareholder activism, and that is Elliot took a 9% stake in Pinterest.
--:-- Scott Galloway: Yes, I saw. And it'll be interesting because Ben still controls 30% of the voting shares, so it's not entirely clear how much, I mean, Musk could show up to a single class of shares at Twitter and paint them into a corner, which ended up being ironically him painting himself into a corner. That's going to be the most expensive bout of mania in history, by the way. It's going to be a great Harvard Law case. I mean, the Harvard Business School case, but go ahead.
--:-- Kara Swisher: So, but I think essentially in social media, the subscale players, Twitter, Snap, and Pinterest, one or two of them in 12 months is probably not going to be an independent company.
--:-- Scott Galloway: Because here's the reality. I think they're all now trading below their IPOs. They just haven't worked.
--:-- Kara Swisher: Yeah. And they're great products. They're addictive products.
--:-- Scott Galloway: They kind of remind me a little bit of the New York Times. And that is, I remember when I was involved with the New York Times, there's all these amazing stats. 40% of world leaders, including leaders in Muslim countries, the first thing they read, the leaders read when they wake up in the morning, is the New York Times. Right. If you watch any news program, it's like reading the front page. The front page of the New York Times dictates what the world thinks is important in media. But it was always a shitty business. We could never figure out a way to scale it. It's gotten better. But the stock's still below where it was 20 years ago. It's not a big business, not as big as its reputation, for sure. And you could say the same thing about Snap, Pinterest, and Twitter. Especially Twitter, its influence vastly outsizes the quality of its business. Snap's very creative, has incredibly loyal and a lot of attention. Pinterest was always kind of the little engine that couldn't. We've always wanted Pinterest to win, but it's never been able to build a sustained business. I think of these three companies, you already have one guy who's painted himself into a corner is going to have to show up with $54.20. It's just weird to imagine where Twitter will be in 12 months. You have an activist, Elliot, which is one of the deepest pockets and also very smart people.
--:-- Kara Swisher: They are. In at Pinterest.
--:-- Scott Galloway: And so my prediction is it just makes sense. The third domino to fall here, even though I believe it's also a dual-class shareholder, Snap is off 50% in the last several months. Creative. They have so many creative people there. They just hired someone else. It's a great product. It's a great product. It's just all of these things are ending up to be shitty businesses, which means—
--:-- Kara Swisher: Well, they've been getting some traction in some of the stuff they're doing. It's a lot of time to do with the market right now. But I would say among those, probably, Pinterest, no question, it will get bought by someone. Twitter, probably. We'll see what Parag Agrawal will do once he's got Elon in his rearview mirror. They could change their business model. That's what Twitter needs to do.
--:-- Scott Galloway: Yeah, they could, 100%.
--:-- Kara Swisher: I think the next prediction is you're going to see something happen in the next 12 months.
--:-- Scott Galloway: Yep. around Snap because it's a great product.
--:-- Kara Swisher: Okay, all right. It's like the other two companies. They're great products. They're addictive and they've proven to be unreliable. This is perfect because he'd be coming to Code. Maybe you could do the interview with me.
--:-- Scott Galloway: He's dreamy. He's dreamy. He's a lovely guy. He's turned out to be a lovely guy in the end. And he could be my son. He's the right age. Introduce me as daddy.
--:-- Kara Swisher: No. Come here. No. No. I'm going to be like, Evan, family's hug. and hug him. He's going to run screaming.
--:-- Scott Galloway: Was he born in L.A. in the late 80s?
--:-- Kara Swisher: I want you to stay away from him and his lovely life. There's no way that guy is related to me. That guy looks like a different species than me.
--:-- Scott Galloway: You see how dreamy he is?
--:-- Kara Swisher: He's a lovely guy. I'm not going to call him dreamy, but he's a lovely guy. He's really evolved really well. As of the many people I cover, a big surprise. He's turned out to be really interesting and creative.
--:-- Scott Galloway: Anyway, we have such an interesting life. We want to hear from you. Send us your questions.
--:-- Kara Swisher: You're my biological kid.
--:-- Scott Galloway: We do not want to hear from you. All those kids, call me. Use 23andMe and call me.
--:-- Kara Swisher: Anyway, you'll find out before I will.
--:-- Scott Galloway: We want to hear from you. Send us your questions about business tech or whatever's on your mind. Go to nymag.com slash pivot to submit a question for the show or call 855-51-PIVOT.
--:-- Kara Swisher: Scott, that is the show. It's turned out to be quite a feckin show. We'll be back on Friday for more. There you go. Today's show was produced by Lara Neyman, Evan Engel, and Taylor Griffin. Ernie Intertot engineered this episode. Thanks also to Drew Burrows and Emil Silverio. Make sure you're subscribed to the show wherever you listen to podcasts. Thanks for listening to Pivot from New York Magazine and Vox Media. We'll be back later this week for another breakdown of all things tech and business.
--:-- Scott Galloway: And just FYI, I don't even enjoy hearing from my former students.