--:-- This is an iHeart Podcast. Guaranteed human. Friday. Kick off the Winter Olympics in style with the opening ceremony from Italy. Featuring a special performance by Mariah Carey. Celebrate the greatest athletes from around the globe as they come together to go for gold. Let's see for sensational. The opening ceremony of the Winter Olympics. Ilia Maloney. Redefining the sport. Friday at 8 Eastern, 7 Central on NBC and Peacock. Stuff You Should Know is brought to you by Grainger. Grainger knows that if you're an HVAC technician and a call comes in, you need a partner that helps you find the right product, fast and hassle-free. And you know that when the first problem of the day is a clanking blower motor, there's no need to break a sweat. With Grainger's easy-to-use website and product details, you can be confident that soon you'll have everything humming right along. Call 1-800-GRANGER, click grainger.com, or just stop by. Grainger, for the ones who get it done. Hey, and welcome to the podcast. I'm Josh, and there's Chuck, and Jerry's here. And I just realized that I opened this like a regular episode, but it's not, because Jerry's not really here. She's here for Dave, who's possessed Jerry, which makes this a short stuff. That's right. and we were talking about color psychology today. You put this one together and I think it's a pretty good one because it seems sort of obvious to say that people have reactions to color and it is, but there's a lot more that goes into it beyond just like seeing a color and having a feeling like where you were raised, what kind of culture you were raised in, maybe how old you are, maybe how you're feeling at the time, specific experiences with that kind of color. And there's a field that studies this called color psychology. Yeah. So it's an interesting field in that it's very quickly figured out there's no universality to color psychology because of all of those factors that you just mentioned. And it's a very personal response. But the fact that people do have emotional and psychological responses to color, which means that it's just totally symbolic to them, that is worth investigating and diving into. And then also there are some broad strokes, especially when you're talking about a large culture, a bunch of societies that form an even bigger culture that you can manipulate to sell things to those people if you want to using color as a marketer, advertiser. Yeah. I mean, a lot of thought like beyond just your own home or whatever, how you want to paint your room, which, by the way, we're going to color drench our bedroom soon. Have you heard of this? No. Color drenching is when you paint everything in there. Oh, neat. The same color, like ceiling, trim, doors, everything. What about in lamps and stuff too, or just the stuff that's fastened down? No, no, no. Just like wall, ceiling, trim, doors, everything you would normally paint. You paint it all one color and it sounds impressive, but it's really kind of awesome. And it seems like a trend. That sounds really cool. Are you doing it in matte? It seems like a matte would be best for something like that. Yeah probably matte maybe semi but it be I think it really cozy up our bedroom which we looking to do That cool man Do you know what color you going to get Probably like a deep green something kind of dark Okay I used to have back in the 90s back when burgundy and dark blue and Oh, yeah. Hunter green were all in fashion. I put them all together in my bedroom and it looked knockout. Awesome. Yeah. Well, I'll let you know how it goes. Okay. I'll just nudge you in bed and say, what do you think? Perfect. Perfect. All right. So we were talking about the obvious thing, like just painting a room or something. But, you know, a lot of thought goes into color design for logos and like the lobby of the big corporation or what kind of color the the nurse's uniform should be or the kids hospital room should be like that's all color psychology. For sure. There's also color symbolism, too, where your culture basically says, hey, we believe wearing black is a sign of mourning. Like if you're in mourning, wear black. If you go to another culture, typically in the East, they'll say, no, you wear white when you're in mourning. Right. So there's not an inherent meaning or symbolism in colors. It's all what one culture decides that color means. Like another good example is associating luck with green. And you can actually trace that back to Ireland being considered the Emerald Isle and leprechauns being associated with luck. So through a bunch of cultural convolutions, the West associates green with good luck, right? that you would not find that in other cultures, right? So there is like a real culturally bound aspect to it. But like you said before, it gets even more gradiated to where if you were chased by a bear in the woods as a kid, you're probably not going to like the color green very much or you're not going to like brown because that reminds you of the color of the grizzly bear. Whereas somebody else would be like, I was raised on a farm and everything was brown and I loved it. So I love the color brown. It gets like that detailed and that granular. The upshot of the whole thing is that colors can affect us. And that in and of itself, you just it's so we just know that. But if you step back and actually think about what's going on, it's actually kind of mind blowing, especially in the ways it affects us. Yeah, for sure. They have done cross-cultural studies about, you know, how it is around the world. They found that American Japanese, their concepts of warm and cold colors are about the same. But in Japan, blue and green are perceived as good and red, purple, orange are perceived as bad. Where in the United States, red, yellow, green is considered good and orange and red and purple bad. Yeah. And one thing I wanted to mention about the morning colors is we have an African-American church right around the block from us. And they have had their fair share of funerals over the years. And a lot of these I've seen everybody wearing purple. and I wondered if that was a thing in the black community or if it was just something particular to the person, like that was their favorite color. I don't know, but I do know that purple and gold and white and black are all, depending on the culture, appropriate morning wear. Yeah, I'm curious. I mean, I hope someone could write in and tell me because I never feel like I can just walk up to the gathering and say like, hey, was this person into purple or what's the deal? Yeah. Not the right time. I'm sorry for your loss, but I just have to ask you. Yeah. You want to take a break and come back and talk about the Crayola eight pack of colors Let do it Friday, kick off the Winter Olympics in style with the opening ceremony from Italy. Featuring a special performance by Mariah Carey. Celebrate the greatest athletes from around the globe as they come together to go for gold. Let's see for sensational. The opening ceremony of the Winter Olympics. Ilia Malin. Redefining the sport. Friday at 8 Eastern, 7 Central on NBC and Peacock. Hey, everybody. Get this. LinkedIn has grown to a network of over 1 billion professionals and 130 million decision makers. And that's where it stands apart from other ad buys. Yeah, for sure. You can target your buyers by job title, industry, company, role, seniority, skills, even company revenue. So you can stop wasting budget on the wrong audience. Yep, that's why LinkedIn ads generates the highest B2B ROAS of all online ad networks. Seriously, all of them. And get this. If you spend $250 on your first campaign on LinkedIn ads, you get a free $250 credit for the next one. Just go to LinkedIn.com slash S-Y-S-K. That's linkedin.com slash S-Y-S-K. Terms and conditions apply. All right, Josh promised now that we're back to talk about the Crayola 8. But as we do on Stuff You Should Know, we're not going to talk about all eight. We're just going to hit some highlights of those main colors and kind of talk a little bit about what most people feel. I'll go and start with red. I think we should talk about red because that's the color that kind of has the strongest reaction usually out of people because red is just a very big, bold, brave choice in a lot of cases. They say if you have a red car, you're going to get pulled over more often by cops. They report feelings of strength when you wear red or courage or aggression. It can actually increase your heart rate and energy level. And obviously red is why, you know, you paint stop signs red. It's because it's a real eye grabber or a warning label is red because it'll catch your eye. Right. And another one, it depends on the shade or I guess the saturation or value. Ooh. But I like orange sometimes. Apparently, a lot of people can't stand orange, and I get that, because there are colors that I can't stand. Like what? I really don't like magenta. What's magenta? Is that like a purple? Yeah, it's like a reddish purple, like reddish purple. What's your favorite color? Blue. Often like a robin's egg blue, but also I like royal blue's kind of nice. Okay. Dark blue. The bluer blues, rather than the darker blues, I usually kind of lean toward. But, yeah. I also like pastels. Oh, yeah, sure. You've got a nice stable of pastel sweatshirts and things. I do. I tend to depend on the season. I really kind of obviously love burnt oranges and browns and sort of forest greens in the fall and winter And I brighten up a bit but I definitely love greens and browns and hues of orange the most I think I see. Yeah. But which one are you talking about? Yellow? No, orange. Well, we just kind of finished orange. I mean, it's just all over the place. I think there's just so many different weird associations. This list says flamboyance, energy, comfort, warmth. I mean, you can't really put four different things that are less associated with one another together. Yeah, for sure. I do like black. I like wearing black things. I always have. Black is beautiful. Black is powerful. Authoritativeness comes to mind, obviously, like strength. It can be overwhelming for a lot of people. Like usually painting walls black is, I mean, that's a big choice. I've got a couple of black walls in my house, like my office. I have one wall that's black. Yeah, yeah. So like, but there are many shades within the black, like when you go to pick out paint colors, black is not just black. And obviously, you know, in like Westerns, the black hat symbolized good, the white hat symbolized like, you know, the bad guy and the good guy. And in hacking, too. Oh, OK. Yeah, it's true. Like there's black hat hackers and white hat hackers. Yeah. We have to at least talk about yellow. Yeah, let's do it. This to me is like, I think it's the most all over color because people like yellow, but it's associated with so many different things. Like we call people who are cowards, they're called yellow, especially if you're an old timey person. There's also like this idea that you might cry longer in a yellow room, which I cannot find anything to actually back that up. It's almost just become legendary. But I guarantee there's some study that said that at some point. but it's also considered very cheerful right i mean yellow is like the color of the smiley face and the sun and it's it's just it depends on again not just like your experiences with yellow or what your culture says yellow is but your mood that day even more important though is there's not just one yellow like you talked about how there's all these different shades of black yeah all the colors have different saturations just how how colorful they are um their value the brightness the hues are the actual different colors like all of these things like a a pale cream pastel yellow is going to make you feel differently than a neon yellow is the neon yellow is going to make you run out and buy a mountain dew the pastel creamy yellow is going to make you want to sit down and have tea Yeah, agreed. I mean, I think the rest of these people can go do more color research if they're planning their wardrobe or they're painting their house or something. Yes. My advice is to, you know, you got to get those small little tester sizes and just throw a little on the wall and see what you think. And then look at it in a bunch of different light, regular daylight, because that really can change the hue of a color is what kind of light you're using. flashlight. Your power may go out at some point. You want to make sure it looks good in that too. Yeah, for sure. You got anything else then? I got nothing else. All right, everybody. Short stuff is out. Stuff You Should Know is a production of iHeartRadio. For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows. Thank you.
