The Biohacking Blueprint: How TereZa & Anthony Lolli Transformed Their Bodies & Lives

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Almost 50% of moms have it. You can only take care of it in the first year or two. We were able to close my gap non-surgically. We featured it in the first documentary for 10 seconds. Just to show people, I gained 12 pounds of muscle in a matter of 10 months, all naturally. My protein powder was pea protein. hey guys and welcome back to level podcast this is paul alex guys we are currently wrecked top four in all categories because of you guys thank you for allowing us to be top four in just under two years now i have a wonderful power couple here they are in media they're in production they are in real estate they are in the health fitness biohacking which you guys know if you guys been following me on my socials paulalex on instagram you guys know that i've been taking my health very very seriously so i'm looking forward to this interview guys welcome to the show thank you for having us yeah so guys for the people that don't know who you guys are please tell us who you guys are well i'm anthony lally i'm the founder and ceo of a company called lally brands entertainment and i'm also a co-editor-in-chief of biohack yourself media and i'm I'm Teresa Lawley, Vice President at Lawley Brands Entertainment and the Co-Editor-in-Chief and Founder with my husband of Biohack Yourself Media, Biohack Yourself Magazine. I love it. I love it. And as you guys know, in the very beginning of right before the podcast, we talked about the podcast being about self-help. Were you guys always entrepreneurs? He was. He was probably just born like that. Yeah. Entrepreneurial. Yeah, I started in real estate at the age of 19. But before that, I had launched many, many businesses, bed and breakfasts. And I'd always wanted to be an entrepreneur. I had that spirit. I was born with it. But I took it really serious at 19, got the real estate license. At 21, I bought my first property. At 22, I was a multimillionaire. Launched my own real estate brokerage, scaled it, then launched a billboard company and a series of other businesses thereafter. And then at the age of 19, did you have like a mentor? Were your parents in real estate? What type of environment were you raised in? Well, my mother was an immigrant from Ecuador, lived in an abandoned building, only had $20 to her name. My dad was a schoolteacher of Italian descent, a World War II veteran and a public school teacher. So I didn't come from a wealthy family at all. So I was the first one to kind of create generational wealth within my family. Wow, you're the bloodline breaker. Yeah. And how did you guys meet? Oh, go ahead. Very interesting. Just totally by accident. So my background is I was born and raised in Armenia. Definitely not an entrepreneur. Never seen entrepreneurial kind of experiences. We were more like Soviet Union, you know, thought process of just hardworking doers, right? But I also had this like real creativity and just imagination. Like that's very deeply developed inside of me. So at 20, I immigrated to the United States. I graduated, you know, with my accounting degree. And I quickly went into the arts and entertainment. I became an actor. I was in a few movies on Netflix with Corey Feldman and moved to New York to pursue that heavily, but as well as recording because my passion was also music and entertainment. So I was building my album with Warner Brothers and I had a band. I called it Velvet Tornado. It was an all-female pop rock band. I love that. I was the lead. And one day I was getting ready for a performance and my violinist totally called out and, you know, was definitely not a good situation. So I had to go and interview backups. So as I was interviewing my violinist, he was actually holding a meeting with the private equity company. And we were, you know, scaling and franchising. I had franchised my company from one location to 100 locations. So I was the meetings were getting bigger and bigger and more serious. And so coincidentally, I'm having a meeting about royalties and I'm talking to this group. She overheard the conversation, thought we were in the entertainment industry because that's where royalties come in. And when my meeting was over, she goes, she's a good networker. And so she goes, excuse me, are you guys in the music industry? And I leaped over and I said, yes, we are. And then we became friends and I was her mentor for about three, four months. I love that. Until we decided to kind of take things more seriously. That's amazing. And how long have you guys been married now? 13 years. Yeah, 13 years. Oh, that's beautiful. We have two kids together. Yes. Yeah, a son and a daughter. And then I know that your kids are now, or they have their own business. Yes. So let's talk about that. What type of business are your kids currently in, and how are you supporting them doing that? Well, our kids were born into the industry because of us. So my wife was literally curating their career since them being in the Valley, yeah? Well, but basically because I knew the industry backwards and forwards, and I didn't want to pursue my career because I didn't want to be away from them. I said it'd be awesome to pursue their career, and I'll be with them managing them. So it was actually refreshing to know that the kids had such beautiful personalities that they were easy to deal with, easy to book. So they ended up collectively booking about 100 jobs together, love and legend. They started at 14 days old. And it's funny, our daughter always says, well, I started my career at just 14 days old. And then our son says, oh, yeah, I started at two months old. I slacked off for the first two months of my life. I love that. It's a funny saying, but they did really well. And the industry actually helped shape them in a very interesting way where they were constantly in adult environments. And, you know, when you're a kid, right? Imagine you're a kid. Close your eyes. You only go to, like, a music class, a mommy and me place or a yoga place, right? And you're only interacting with kids your age, maybe slightly older, and the moms of the other kids who are not going to be gush all over you. Yeah. Right? Gushing all over you. whereas our kids were constantly on movie sets with like 50 adults all gushing over them yeah do you understand can you imagine the level of confidence they're walking around thinking wow i must be special no absolutely everyone is all about me yeah so i feel like it totally shaped them at the age of six we we stopped that side of things like the auditioning and booking because they were doing pretty good like national commercials and off broadway and netflix movies Our son was actually the co-star of Martin Scorsese's Daughters film that premiered at Cannes Film Festival. So they did really well, very talented. And then they decided to shift since we were in the biohacking field. They said, can we do your movies? Like, can you guys cast us? So we started taking them with us on set. And they had some meaningful questions to ask to these experts. So they fell in love with the world. And they fell in love with self-optimization, self-help, and really understanding their cells, their little babies, they call them. These are our babies, the cells. We're going to take care of them. And they bring this whole different outlook to health and longevity for us. So we start looking at longevity from their eyes, and it's very refreshing. So now they're actually journalists with Biohack Yourself. They go around to different events. They interview some of the leading experts. Our son does biohack battles and does challenges and push-ups. It's very fun. I love that. I love that. And then with them having such a busy routine, how about school? Let's talk about that. so do you guys homeschool is it public school, private school what do you guys currently do? we've done so many different types of schooling a lot of our friends want us to do a documentary for new parents it's important, I did a post recently me and my wife were like we're going to homeschool our kid and everybody was like what? can you share the agenda? what are you guys going to be teaching them? so it's in the works, we have it it's called Tears of Education because there's different tiers and you could also have tears of sadness or tears of joy depending on how you educated your child. So we've gone through almost every tier you can, public, private, Montessori. Montessori, we've tried Waldorf, we've tried Christian, Orthodox. So we went into actually a school six months at a time, like a semester at a time, and we changed our schools because we wanted to be students. We wanted to be parents in each kind of school, not just tour the schools, right? Because when you're touring, it's just a false impression of how good they are. And so we became parents at every single school and understood, like, what's the burden on the parents? What's the burden on the children? You know, what's the level of expectations? And it was incredible to really dissect everything. At the end of the day, we ended up homeschooling just at the right time when they had developed such incredible abilities of going into any environment and being able to make friends. So they don't have that. You know, a lot of homeschool kids, when they're homeschooling from the get go, I would say, they tend to be a little bit more introverted. Although that may not exist nowadays because there's communities of homeschool parents that hang out all the time. So we felt that it was beneficial when the kids kept going to different schools, kept understanding, OK, now we're in this environment. How do we go and conquer this kind of friendship? So it was great. Then at the second grade, right, second grade, we actually moved to homeschooling and we absolutely love it. We build our own curriculum. We add so many extracurricular activities like debate classes and etiquette classes and obviously like swimming, like private swimming, private pickleball. What else do we do? Jiu-jitsu, Muay Thai. Jiu-jitsu and Muay Thai. We have so much time. Stunt class. So much time because they only do two hours of learning at home with a tutor four days a week. That's it, education-wise. And they're able to actually retain information. And we're using a public school curriculum because, you know, they don't have to become like math geniuses. As long as they're kind of keeping at pace and loving learning, we're happy with that. Well, today's environment with chat, GBT, and AI, the most important skill you can give your child is agency. Correct. You have to know exactly how to be resourceful. Yes. No, you're absolutely right. I totally agree with that. My next question was actually going to be, and I think you guys answered it, was how do you guys pick what subjects or how do you choose the path where you want your child to go? Are they are you guys having the talks with them saying like hey, what is it that you guys want to go ahead and grow up? Right? Because it might change, but it's kids. I remember being a kid. I was like, oh, I want to do this I want to do that right but is it like that for you? I think you're now you remember the kids are always watching you correct correct looking to see what you're interested in What you admire they want you to be proud of them. You want to be proud of themselves? Of course I think my wife and I do a good job of articulating what makes us proud what we're interested in in this case health wellness longevity yes um you know also wealth you know they own real estate where you and i met which was paul hutchinson's book signing yes um we the kids won an award in utah for being the youngest real estate landlords i remember you telling so you know they're very proud of that and they want to do more they actually gave an amazing speech where they thank um the owner of that event for recognizing them Yeah Christian And they were like we like to continue the momentum and really just be exemplary I think also psychologically we do both right First of all at a very young age we exposed them to everything. I had a whole list of extracurriculum activities like whether it be ballet, taekwondo, like we said, okay, what are some of the sports we want them to be included? What are some of the artistic things? Like is it music? Is it playing an instrument? Is it arts? And we literally exposed them to so many different things for probably from one to I would say six we were doing 10 classes a week 10 different classes a week we were not specializing in anything which could be disheartening at that particular moment because because all of a sudden all this this one's kid is doing gymnastic competitions and there's a lot of moms that push their kids hard in one direction but we just wanted to really understand how do they accept everything right because that just gives them this ability of just being absorbent and just being. I've spoken to hundreds of entrepreneurs and one thing I consistently see them struggle with is their sales process. It's a total mess. A bunch of scattered information spread across tools and systems with no clear view of what's moving. That's where today's sponsor PipeDrive comes in. The number one CRM tool for small to medium businesses. 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Right now, when you use my link, you'll get a 30-day free trial, no credit card or payment needed, guys. Just head over to pipedrive.com forward slash level up to get started. That's pipedrive.com forward slash level up. And you can be up and running within minutes. Toast the holidays in a new way and raise a glass of rum chata, a delicious creamy blend of horchata with rum. Enjoy it over ice or in your coffee. Rum chata, your holiday cocktails just got sweeter. Tap or click the banner for more. Drink responsibly. Caribbean rum with real dairy cream, natural and artificial flavors. Alcohol 13.75% by volume, 27.5 proof. Copyright 2025 Agave Loco Brands, Powaukee, Wisconsin. All rights reserved. Quick to learn things. Being dynamic. Being dynamic. And what she did a really good job is, you know, doing the appetizer of it and then reintroducing it again. So when they go into the field again, they're like, oh, this is familiar territory. I'm going to ace it. Yeah. And then we pull them back out and then we put them at them again. And now they're even more familiar. So her kind of recipe for bringing it in and micro dosing these classes. And then they take on a few things, right? They really fall in love. Like pickleball, at first we tried tennis because obviously ping pong, tennis, pickleball, that's the best sport for your brain development. So first we tried tennis. The teacher was too rough. They said, you know, we absolutely don't like this. So we stopped. Then we tried pickleball with a certain private teacher. They're like, yeah, this is decent, but it's hot. So it's just like not clicking, right? We stopped again. Then we found an amazing pickleball location where we went. And now there was a whole different level. They're watching other kids. They're watching girls. They're watching guys. Like, they're taking it serious. They're like, oh, my gosh. Like, we love pickleball. So now they live and die at pickleball. Well, I think they like rejection. Remember, they didn't make the pickleball team. They got pissed. And they were like, no way. Now they started up in the ante. Now they had a goal. Same thing happened with swimming. They didn't make the swim team. And then they said, no, no, no, I need coaching. I want to make the swim team. And then they made the swim team. That's actually, it's refreshing. Yeah. And the reason why I say that is because especially, you know, hiring the younger generation now, myself, at 37, I'm hiring a lot of either 18 to about 25 maximum. And there is, for a lot of them, it's their first job. And a lot of them, they're not going to be good at it. That's just the way it is. It's a lot of the positions that I hire for is for sales, right? One of my portfolio companies. and what I see the common denominator is just self-doubt self-belief not being able to go ahead and overcome those roadblocks but for your kids it seems like they have that winning mindset of not giving up and perseverance mindset we put them in debate class yeah sometimes regrettably because they're very good debaters I mean they'll debate as to why they should watch this particular show I mean they're really amazing kids to kind of really even have a debate and it wasn't always like that by the way, right? So we also worked hard to, like you said, how do you choose a direction for your child? And that always something I kept thinking, right? Because you're the mom, you're really kind of in charge of everything. So I, you know, I love to write things down, right? And so, and my husband is very good at like seeing the future, right? So I would write, let's say, okay, I wanted to go to ballet. Then we write the pros, then we write the cons. Like we literally treat this as a job, you know how do you choose a direction so ballet for example right I was really hot and heavy on going to ballet because it's very feminine it develops the posture but then there's sassy girls and there's all of that happening and then he says you know she's never going to become a professional ballet that's a waste of time so there's all of that's happening right but then so we come with our pros and cons to her and then we say we think this we think that and then she's like okay yeah I think we can skip this. Or, you know what? I do like the pros of this. I think I can see myself doing that. How long do you guys think I should do that to get the pros and then we move on? So there's a lot of debating, a lot of treating them like adults. You know, even since they were born, like if I'm changing a diaper, I'm talking like an adult. I'm like, hey, so I'm changing this diaper. I chose the organic diaper. The diaper's name is this, you know. The ingredients of this diaper are this, this, this. I would literally, he would think I'm crazy. No, that's amazing. And I would do massages. I would be like, here, this is a jojoba oil. It's so good for your skin because your skin has to be shiny. And, you know, I would do some real conversations with them since the day they were born because I thought their subconscious is capturing everything. Yeah. Because the brain develops up to 50% in the first year. Can you imagine? Wow. And most people are not talking to the kids. Not talking or baby talking. Or they're doing the baby talk. No, it's like the worst thing. They're doing their children a disservice by doing that. Yeah. Wow. That's what we believe. I learned something new. And that's good. And also the sleep training. I'm super against an anti-sleep training. Like we co-slept with our kids until recently. Co-slept with them, right? Because it's the emotional development of feeling safe. So the Farber technique is basically put your child in the crib and let them cry it out. It's called a cry it out sleep training. At the age of four months, your pediatrician is going to say your child is so ready to soothe themselves. And it's going to give them a high level of independence. And they can do this. They're all capable. All the kids do it. You know, it's going to be definitely terrible for you to listen to your child cry for 45 minutes, but it's only 45 minutes. Right. The second night, it's going to take 20 minutes. And the third night, five minutes. And then they're never going to cry again. They'll be sleeping like a baby. It's amazing. And I come home and I start reading because I'm a reader. I'm a researcher. I don't stop at one opinion. I don't stop at two. I literally go to like 10 to 20 opinions. And I realize how horrible it is for emotional intelligence to sleep train a child, to let them be alone. imagine for 45 minutes they're screaming at four months old of course and nobody's coming to their rescue correct so the cortisol level is up the you know the abandonment level is up and so that's something else we did to like really develop their empathy towards the world towards just kindness and empathy and maturity and emotional iq i think that was one of the most instrumental things we did wow yeah that that that in itself is a mini master class right amelio yeah that was good I love that. That's really what it boils down to. Yeah. A little up parenting. There we go. We got to start a new segment, guys. Totally. The fact of the matter is, is that we all have children for selfish reasons, right? And the fact is, it's a lot like a business. If you don't pay attention to it, it's going to bite back at you. Correct. It's going to diminish your quality of life. Absolutely. And so if you have a bad sales force, a bad sales, a negative person, a doubtcaster within your infrastructure, it really ruins. It's like a cancer. The same thing happens with your kids. If you don't pay attention from the beginning, really nurture them mentally, physically, psychologically, it's going to bite you in the long run. In all aspects, life by design. Yeah. I love it. I love it. So let's talk about now the health portion of your guys' journey. What made you guys go into the health industry, the health fitness industry right now? Well, I had an exit of my real estate company. I had started a real estate brokerage. I had scaled it to 100 locations nationally and sold it. I had a famous story over a hundred of my employees tattooed my company logo on their bodies as you know you can easily with the right type of leadership make six and seven figure earners yes and commissions yes and so I was able to do that and so people were very you know change lives change lives and so uh that story went viral and then eventually exited the company and I'd always promised my wife because she was on my back the whole family we had multiple interventions about losing weight. I was ballooning up to 315 pounds and they kept having these meetings with me. In 2015, I decided to shut them all up and I did something drastic. I did a gastric sleeve surgery. Unapproved by me. Unapproved by my husband. I didn't tell anybody. I lost 50 pounds and then gained 70. Lost my muscle mass. Got sleep apnea. Was getting hospitalized because I took a shortcut, right? If you take shortcuts, you're only going to cut your life short. Yeah. And that's what was happening. Right. So then I turned around to my family, my wife, and the kids, and I said, look, just leave me alone. I'm going to die fat and happy. Fat and happy. What a marketing tagline. And then my wife, you know, she's really good at vision boards, you know, leveling up the family. And it really, you know, all that kind of stuff. And so she basically said, is this really what you want to do? And so she created a vision board would put my face on a six-pack body and said, I believe you can achieve this. I believe you can do this. And then my daughter said, I don't want you to die. Right. You're fat. I don't want you to die. So I decided that day to change my life and change the trajectory. And then I treated my body like I needed to level up. I said, I'm going to treat my body. Now I'm in the business of losing weight and saving, you know, fighting for my life. Yeah. So I hired help. Just like I would if you're going to open up a new, like you're moving your offices to Puerto Rico, right? Correct. So you're building the right team, the right infrastructure. I got the right team. Besides getting my family, my mom, my mother-in-law, my whole inner circle support, I brought in outside professional help. Of course. I hired a nutritionist. I flew him down to live with us from England, from Ireland, rather. He lived with us for a year, took him with me everywhere. Amazing. Turned him into a millionaire, and he turned into give me a million-dollar rock star body. So it was great. We turned that into a documentary, which was called From Fat Lolly to Six Pack Lolly. During the pandemic, we released it. It exploded. I love that. Men around the world were, you know, messaging, saying, I was ready to kill myself, just like you. Yeah. Until I saw this documentary Yeah You gave me hope So that took us in a health and wellness direction where we ended up doing more documentaries in that space because we built a nice audience and we recognize the value of documentaries, much like podcasts. Someone watching this is watching it to level up. Correct. Right? They're watching it to apply into their lives. It's an intention. And documentaries are the same way. But what's really interesting is the algorithm. So if you watch something on Amazon or an Apple, it automatically recommends what they think you would like. Correct. So we started recognizing that the algorithms were pushing our content. So now we have 12 documentaries on Amazon Prime. And we have won 59 Best Documentary Awards. Amazing. Because everything is, we call it, edutaining and experiential. Like we're actually going through our journeys, and we're going to do it no matter what. We just invite the audience to be with us. So for seven years, we've been in audience collection business almost, right? And they have been rooting for us and our betterment. And we got to a point where now we're touching the top of the top experts and world leaders in longevity and biohacking. And we're bringing that to the everyday people. So we still feel very humbled to have gone through all these experiences. It was all a mindset shift, I think, right? And his journey definitely put us on this track. And for him, it was important to understand he was no longer weight loss where we're focusing on pound by pound or calorie by calorie. it was a transformation right when we discovered there's an entire transformation world we put the vision board it was like that nine months he was able to lose 125 pounds wow and then he had a loose skin surgery and he was on stage um shirtless where he wouldn't even take his shirt off at home in bed or in the pool right he would always have his black shirt on so now he's on stage and he we had that joke he would be like well now we're the beauty and the beast but you're the beast babe because he became a transformation icon. So that documentary did very well. And then he said, babe, since you have the mom bod, and I was complaining about my mom bod, and I actually had a condition called diastasis recti, which goes completely untalked about, unspoken about. It's basically the separation of your abdominal walls, and almost 50% of moms have it in some level, right? Keep an eye on your wife for that. Yeah, if she has a bigger child, like my son was 10 pounds, right? So it's almost like having twins. So I had an eight finger separation. You could put eight fingers straight between my abs. So that's really bad because then you start suffering with back pain. Correct. And then it turns into osteoporosis later. So it's a real devastating condition if you don't take care of it. And you can only take care of it postpartum, like in the first year or two, before your tissue gets hardened up. So he trained me. We were able to close my gap non-surgically because we were actually using this band called Tupler Technique Bands. T-U-P-L-E-R, Tupler Technique. That's the only band that actually works. We've tried it all. And he trained me hardcore. I mean, I would plank three plates of 45 pounds for two minutes. And he made me so strong. I was deadlifting 225 pounds. I would squat with him on my shoulders. 225. 225. For reps, by the way, for reps. Yeah. Wow. I'm petite, right? Yes. I never thought I would do it, but resistance training really helped. And he is an expert at becoming an expert at something he likes. So the nine months of weight loss project turned into him training me to become a two-time bikini pro. So when we went and started filming the Super Lollies, which was the sequel to The Fat Lollie, we actually decided to give the audience the inside look to all the different federations and the actual life of a fitness competitor. When you walk into a Burlington, you're walking into amazing prices and great gifts. That's main character energy. 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We basically competed in every single federation out there, interviewed all of the owners of federations like, what are you looking for in a competitor? This one looks like a Victoria's Secret fashion show. This one looks like this one is tested. OCB, for example. They tested me, my urine test, my polygraph, so they know you're all natural, right? Because that was a big deal. I was still nursing my son. So just to show people, I gained 12 pounds of muscle in a matter of 10 months, all naturally. My protein powder was pea protein. Wow. Like that's how natural, because he trained me, and we were also on meal plans. Then we continued on to do more documentaries. We did a loose skin surgery documentary by popular demand because people really wanted to see the pre, post, op of the surgery because we featured it in the first documentary for 10 seconds. And so the surgeon himself came and wanted to do a whole documentary about his procedure. It's an amazing documentary called Skin Deep. We actually won 13 Best Documentary Awards for that one. Then we produced The Guru, which is to this day the most star-studded bodybuilding documentary. We brought on board basically all the OGs like Kai Greene, Dexter Jackson, Flex Wheeler. Jim Mannion, the guy who owns Mr. Olympia. Yeah. Aaron Singerman is in it. And they all came to talk about our star, who's George Farah, who was hit with this very dramatic cancer battle. But then he was able to actually recover through nutrition and health routines. Wow. So that was very interesting. We talked about health a lot in that documentary. We also understood that a lot of the bodybuilders were doing some sort of biohacking. Of course. But not the full package. Like one was just doing red light therapy. The other one just doing detoxes, right? It's such scattered information. It is. But we realized that they are doing some of this as a competitive advantage. So we were diving deeper into that. And I already was into functional medicine big time because our son was misdiagnosed seven times. And what year was this? The Guru was filmed in 2022. Our son was misdiagnosed in 2018, between 2018 to 2019 when he was born. Seven misdiagnoses. Can you imagine that? At five months old, since he wasn't sleeping still through the night, I was like, something must be up. Let me take him, start checking him out. Seven different hospitals, doctors, all Western medicine technique, right? I mean, he was diagnosed as having a Lyme disease, parasite overload, glyphosate poisoning, on the spectrum. What else? Restless leg syndrome. I'm telling you, seven different, complete different diagnosis. With each diagnosis came a medication. Of course, I never took medication. It just didn't feel right. Because I said, if there was three opinions that matched, I would take that same medication. But it was seven different opinions and seven different medications. I'm not doing it. So it turned into functional medicine, started listening to books like Dr. Steve Gundry's book, and then Dr. Tom O'Brien's autoimmune fix completely changed my understanding of health and wellness. So I started diving into that. We saw about 15 practitioners. he had very deep ties with politicians and mayors and stuff like that so we were actually able to get into some of these functional medicine doctor practices that are not taking new patients wow and after this whole research that took me about eight months and we spent about 250 000 on this kid we're like you're the most expensive kid ever his name is legend he's like yeah because i'm legend um his name matches yeah it's like we have to do a documentary called raising legend You know, what a hard task. But we recognize how deep we actually went, and we were able to put the pieces of the puzzle together. He had a genetic mutation, FTM, MTHFR gene mutation, and we had mold in the HVAC system. I mean, you need deep research to even put these two together. Absolutely. What's a regular person going to do to find this, right? Not as much as you guys. That's what I'm saying. At least, like, I had the ability, the resources, the connections, and the time to dig, dig, dig until I found it. Then through homeopathic remedies and basically herbal supplements, we detoxed him. And within six months, lights went on. He was different, speaking, fluent, like auditioning for speaking parts at like two years old. It was amazing the change we saw. The dark circles under his eyes were gone, sleeping eight to ten hours straight, not crying, never moody, not fussing, anything. we're like wow what could we have done to this kid had we just listened to the first opinion well think about your wife right you guys are getting ready to give birth right that's in itself a big taxing on the female body it is does a lot we're in the middle of completing well actually we completed a documentary called shield she healed women uh health documentary it's the biggest got 77 people gary brecca's in it a bunch of uh famous people that are practitioners best experts, they all said the same thing. Women change after having kids drastically. So your wife is there. You're busy building the business. You're traveling, this, that. Now she's there. She wants to do whatever it takes to make the baby healthy, if God forbid something. Correct. Now she's listening to this doctor who's got reps under his belt, saying, listen, take this pill, do this, do that. I mean, what is she to do? What is she to do, right? And she's not maybe necessarily with her full vitamins. Correct. Yeah. She's sleepless too. She's sleepness. So the whole point is we created something that is a resource, something we wish we had. So if you watch our body of work, whether it's, you know, wanting to lose weight and whatever means necessary, whether it's what happens after you lose weight, you know, getting loose skin surgery, whether it's you've been struck with cancer and want to heal that with nutrition like George Farah did, or whether it's you want to biohack yourself. Now we're doing a biological dentistry documentary. So that's like next level. it on that. And you know, dementia, Alzheimer's, all sorts of sickness. I mean, your partner does gut tests. Yeah. And he'll tell you a lot of the stuff comes the root causes from the mouth. It does. Besides getting fat and getting sick and what you're putting in your mouth, correct, what you're implanting and what kind of fillings you're doing, root canals, all these things. So we're doing a very deep dive. I nearly died in July, I had a sinus infection. This is me after fat lolly, biohacking all this kind of stuff you've done all these amazing things and he's like my brain is firing on all cylinders his biomarkers are excellent boom i had an implant that was done incorrectly it caused a big problem and i had this problem for like six months because we were busy filming we did a big red carpet premiere for biohack yourself in vegas we produced the maha ball for robert f kennedy jr throughout that whole entire time i had this infection festering that was kind I was starting to lose my eyesight, starting to lose my hearing. And smell. Anyway, we started the cameras rolling, and once again we creating something we wish we had No I We actually putting our whole family through biological dental makeovers like my mom his mom my dad 60s 70s 80s covering the kids, covering me, the 30s and the 40s. And what has been done wrong with us that's causing certain health ailments that even the most biohacking experiences are not curing? And so that all comes to this small area called your mouth. You know what I love about all your guys' concepts? you guys use your guys's life but also experience as social proof for the rest of the viewers and i think that is the big hook on why you guys are getting so much success because even in the small space that i've been in in digital marketing for the past five years now i've always used myself as social proof like i go ahead and say well guys this is my results this is what i did and it's so much more powerful than go ahead and saying someone else did it yeah right because they're taking your word. They're taking your experience. You guys are using actual personal stories and it's powerful. You know, a good friend of ours, Morgan Spurlock, he passed away recently. He did a documentary called Super Size Me. And it was about how he got sick from eating McDonald's. So we decided to do the opposite. We want to show people how we got healthy and give them the path. And we don't do fear-mongering documentaries or pointing the finger at the government or this or that. It's just all solution-based. Like, here's what we're going through. This is what we're doing ourselves. The real deal. Yeah. And let me ask you this question, guys. So production. What got you guys into thinking about production? Because most people are like, hey, you know, I'll go ahead and vlog. They'll get their iPhone. But you guys full blown, you know, film set, the works. So what got what came up? Who came up with that? Well, I always had massive passion for entertainment. And like I said, I was in really big movies as an actor. But then when he started filming his transformation journey on a cell phone, and that was back in 2018, 2019. I had been in production by virtue of being an executive producer, which is the fancy guy who puts up the money. People were using my homes, my Rolls Royce. I'd work with Raekwon from the Wu-Tang or Spike Lee. Very cool. And so I was around that whole thing, and I got a chance to build relationships with a lot of people, a lot of the crew on set. Yeah. And I said, I think we should just do this for ourselves. Right. Because if you put it in your own control, you could tell your own story. But I understand the demand of quality. So a lot of our productions are $3 million to $4 million productions. Of course. It's very expensive. The best of the best. The best of the best in the world usually will employ 300 to 500 people on a project. whether it's part-time or full-time start to finish so a lot of people get employed and we try to employ people from within that ecosystem right so in the case of biohack yourself we we got casting directors that were familiar with people in the industry and we employed them now we have a journalist that are from the industry so it's it's a very interesting way to really help grow but we're also you know we're also understanding um the influencer market and the celebrity market and how the masses do follow celebrities. Correct. So the more Hollywood you make this, the more fun and high level and high quality you make it, the more people are going to believe in it and follow it. Of course. Indie stuff may not get the same respect. This episode is brought to you by State Farm. Listening to this podcast, smart move. Being financially savvy, smart move. Another smart move? Having State Farm help you create a competitive price when you choose to bundle home and auto. Bundling, just another way to save with a personal price plan. Like a good neighbor, State Farm is there. Prices are based on rating plans that vary by state. Coverage options are selected by the customer. Availability, amount of discounts and savings, and eligibility vary by state. Coca-Cola. For the big. For the small. The short. And the tall. Peacemakers. Risk takers. for the optimists, pessimists, for long-distance love, for introverts and extroverts, the thinkers and the doers, for old friends and new. Coca-Cola for everyone. Pick up some Coca-Cola at a store near you. Correct. So we're definitely high believers. And actually, people started calling us the lollies or the Hollywood of biohacking. Love that. So we bring that vibe. And at the Oscars of longevity, where 800 people of the top leading experts showed up, we had 10 red carpet stations set up. Each red carpet had its own assistant and a videographer and a photographer. And everyone was scheduled with the PR personnel. Like it was a real Hollywood experience for doctors and scientists who never even dressed up. It's different. It's different. We're honoring the people that are actually making a big change. Correct. So. I love that. And what is your guys' plan for the future? I mean, you guys are already doing so much. And I always say when people ask me, hey, like, why don't you stop? You know, you moved to Puerto Rico recently. You know, why don't you slow down? Because I'm always chasing the greater version of myself, right? But it's very inspiring, man, because I'm in my own health journey as well. And you lost weight. I did. I could tell. I did. But it's more on just a principle now that I'm having a son. I want to be a role model, right? Not just in finances, but I want to look good too. So I want him to be like, wow, dad's strong, like a superhero, right? But what is your guys' vision for your family, everything that you guys are doing right now in the next couple years? Well, we're experiential, right? So right now we're on the journey of biological dentistry and kind of righting our wrongs, like what we talked about with me and my mother and her mother. Her father's flying down to Germany. We're doing a big procedure on him. Wow. You know, we really want to extend our family's life. And really, it's something called, there's a lifespan and then there's health span. Correct. We recently interviewed a gentleman that was 102 years old. He's a super agent. This guy had, you couldn't tell the difference between all three of us and him. This guy's got his mental faculties. He's coming out in our magazine. We have a Laura Trump on the cover of our next magazine. We dedicated a whole page to his interview. We were that impressed. Him and I share the same birthday together. Is this your guy's magazine? This is our magazine. So guys, biohack yourself. Biohack yourself. Because no one else can do it for you. Yeah. Yeah, you have to. Our slogan is go biohack yourself. To me, we had this household joke that when J-Lo and Ben Affleck divorced, I was talking to a cousin of mine in Armenia, and somehow that conversation came up. And it just hit me. And I came to Anthony. I was like, why is a third world country learning about this kind of information so fast? Yeah. And if so, we can make a platform, which is Biohack Yourself Media, that can just transmit health and wellness information, be at the front lines of all discovery, all technological development, and literally keep the world on the same level of understanding about biohacking, longevity. How do we all go to that 150, right? How do we push the human potential? I'll be happy. My mom always calls me the Mother Teresa. but basically that's been my goal of really just elevating everyone's understanding to the same level absolutely and i think it's needed you know uh with the experts talking on health and gut health you know not a lot of people understand it there's a lot of influencer content creators now speaking about it but i mean correct me if i'm wrong some of the technical talk is too technical no so what are you guys doing that's different from the rest yeah we make it extremely understandable I love that. Even in our documentaries, we brought our kids on set. And so we would have them sit down, let's say, with Dr. Daniel Amen, warm him up with the questions and how to simplify things. Then we would sit down and interview him. So our kids would ask, you know, like, where is the brain, right? And he would say, actually, brain is an organ. And you would see his demeanor change completely. And so that's how we were able to capture the most simplified content from top leading complex experts. And we democratize it too. Like even at the events, we'll be invited to UFC, we'll be invited to Miami Fashion Week and Turning Point USA events, right? We're out there talking to the most optimized and competitive people in politics and sports and the elite. And they're all doing some sort of hacks. So we're just bringing that to the people in the most fun and entertaining way. It's like e-news, but all focused on health. Good, good. And it's needed, especially in America, you know. I feel like everybody needs to take care of themselves. It's one thing about finances, but it's another thing, taking the finances, getting the options, and getting optimized with your health, correct? So, guys, where can my audience find you and more information on all across your platforms? Well, the simple word is biohack yourself. If they Google it, if they chat GBT and everything that we have, but biohackyourselfmedia is the Instagram. My personal Instagram is at anthonyloli, L-O-L-L-I. Tereza's is Tereza with a Z Lolli, L-O-L-L-I so those are the two places and of course we have Lolli Brands Entertainment I love that and then any of your documentaries that are going to be coming out soon yeah well all of our documentaries are streaming we have Shield coming out soon Shield is going to come out Biohack Yourself is streaming on all platforms the magazine is in literally 5,800 retail stores it's in Barnes and Noble, it's in Publix it's in Indigo Canada's in functional medicine clinics it's in the hands of every top top celebrity and athlete that cares about their health if you're in this magazine you're top of your field if it's a brand if it's a person that's writing for the magazine it's top of the field we're very proud of it it's our latest baby and the last question I have for the both of you guys is what is your why? why do you guys do all this? why do we continue to do it? We're obsessed with health and longevity. It keeps us together. It gamifies life and happiness. We totally compete with each other all the time with our labs. You're like, what's this level of yours? The anti-aging pace also we're competing. I actually made it to the top 100 Olympics in the Dunedin pace. I don't know if you know that pace. It's Brian Johnson's Olympics, anti-aging Olympics. I'm now top 96. He's catching up. But for us, it's a family mission. Like, we love working together, bringing some light to the world. Otherwise, you know, we can do our real estate quiet and just stay behind the scenes. But there's not a mission behind it. This is a big mission, big mission to, I say, save the world. It's very purposeful and meaningful work because we've designed our lives. Like, our life is a movie, really what it is, and we're writing the script every day. Correct. And so we're just directing and starring in our movie called Life. Yeah. Purpose, life by design, leveling up. I love it, guys. Guys, that is this episode. My name is Paul Alex with The Level Up. Guys, thank you once again for the 4 million downloads a month. You guys are keeping us on the top of the charts. With that being said, on Spotify, Apple Podcasts, and YouTube, leave a five-star review, guys, so we can bring other phenomenal guests just like our power couple today. With that being said, guys, we'll catch you on the next one. Peace. you